Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more7 Sales Content Metrics That Matter Most
Good marketers know their top marketing KPIs and metrics. With the ease of marketing automation and web analytics, there’s no good excuse for not having those metrics on hand to develop your programs and prove their worth to executives. Not to mention, there are many resources for the best KPIs to track. Now, the time
Continue Reading...Count Money You’ve Lost from Ineffective Sales Meetings
There are two types of meetings sales reps will typically find themselves in: Customer-Facing Meetings: These are the meetings that sales reps thrive for, where weeks, months or even years of marketing, cold prospecting emails and voicemails lead. Sometimes they happen over the phone, sometimes over video conferencing and for field sales reps, many of
Continue Reading...5 Reasons You Need Interactive Sales Content
As sales reps become less and less reliant upon PowerPoint decks and stilted sales presentations, advanced sales organizations are turning their eyes to the next stage in sales enablement: Interactive sales content. What interactive content doesn’t do is eliminate the sales rep—in fact, it takes the sales rep and makes them a key player in
Continue Reading...How to Connect with a Prospect in 3 Steps
Facebook has friends, Twitter has followers and LinkedIn has connections. On LinkedIn, the definition of connection is very literal: you know this person in some way, whether they’re a colleague, a former classmate, a friend of a friend, or you’ve done some business together. Being in a prospect’s network, however, is quite different from actually
Continue Reading...Q4: 5 Impactful Initiatives for Marketing and Sales
In the last few months of the year, companies already have their sights set on 2016. Whether in planning their next campaign, their next big piece of content or new messaging, it’s easy to go into cruise control as the year winds down. After all, your campaign isn’t going to move from start to finish
Continue Reading...Deconstructing the Myth: People Hate Getting Sold To
“People hate getting sold to…but they love to buy.” Heard that one before? It’s repeated often enough. 1 out of 9 people are salespeople, and even some of them agree with this well-known adage. You would think, though, that if people truly hated getting sold to, there would be fewer salespeople. But unlike other roles
Continue Reading...Upcoming Webinar: Drive Sales Transformation With Content Concierges
On September 3rd at 11 a.m. CST, Mediafly will be hosting a free webinar featuring Peter O’Neill, Vice President & Research Director of Forrester. Peter will discuss how salespeople should use and deliver marketing content to bridge the last mile of the sales process, and how marketers can optimize that content. We’d like to set
Continue Reading...The Content Divide: What Every Sales Rep Wants
Salespeople depend on marketing to deliver sales content they can use to tell a compelling story while addressing the problems buyers are facing. However, even with the plethora of content available to salespeople today, many still struggle to find exactly what they need, when they need it. Content might be disconnected from the realities salespeople
Continue Reading...How to Build a Sales Team That Is Ready for the Digital Age
It is no secret that salespeople are seeing a dramatic shift in their role due to the advancement of technology. Some have even gone so far as to say that sales jobs will eventually become irrelevant. In fact, a recent study by Forrester concluded that by the year 2020, one million B2B sales jobs will
Continue Reading...3 Steps Marketers Can Take to Drive Sales Transformation
Companies are investing millions of dollars in technology, training and content every year. Yet, sales departments are not seeing the top-of-the-line revenue they wish to see. Stephen Diorio observed in a recent Forbes article that executive buyers feel as though B2B salespeople are too focused on “product pushing.” At the same time, salespeople have
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