Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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The Undeniable Value in Custom Sales Applications
As a child, you learn the “golden rule” is to treat others the way you want to be treated. But as an adult in the post-digital world, I’m not sure that still rings true. In an era of Netflix, Amazon, and Uber, isn’t it more important to treat people the way they want to be
Continue Reading...Why Prospecting Challenges B2B Marketers
The digital presence of B2B companies like HubSpot, MailChimp and even shipping giant, Maersk, could give some B2C brands a run for their money. But despite the advanced techniques that some B2B companies are using, B2B marketers are struggling to catch up to the digital age as well as B2C companies. Forrester Research, in collaboration
Continue Reading...Differentiating Your B2B Content: 4 Lessons from B2C
Marketers know that selling to other businesses is a different endeavor from selling to consumers. For many companies, “different” translates into dry and boring. But why should it? Even though you’re selling to a “business,” you’re not selling to a faceless entity; you’re selling to a few key decision-makers, and they’re just as human as
Continue Reading...Top 3 No-Nos for B2B Digital Marketers
We’re three months into what has already proven to be a very busy year for marketing professionals. As social media advertising costs increase, technology continues to evolve at an alarming rate. The ways in which users interact with digital products and services are all models that call for aggressive and creative marketing solutions. In the
Continue Reading...According to Yankee Group, Enterprise Mobility and BYOD reached tipping point in 2012
Validating the market trends driving Mediafly’s rapidly growing business, Yankee Group analyst Chris Marsh recently released his thoughts on the state of enterprise computing and the continuing consumerization of IT. He states: “Comparing our enterprise survey data from the past year shows just how much the enterprise mobility market has shifted in 2012. Companies are
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