Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Up -Level Your Sales Enablement!
In an interview with the incomparable Mary Shea of Forrester, we discussed the changing climate of sales and sales enablement. One of the many topics she provided clear and valuable insight on was the seemingly steady merge of transacting and engaging both on and off line… “When you think about the silos that have existed
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Overcoming Tribal Bias to Achieve Success– with Kate Migon
Kate Migon is a successful leader, honing her sales craft since her first sales job in high school. But every once in a while, you face that challenging situation. One which tests your mettle and makes you even more passionate about wanting to do well. In this episode, we explore just such a situation, the lessons Kate learned, and how it
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Create Togetherness – with Jeff Davis
I interviewed Jeff Davis, a sales and marketing alignment expert, author and international keynote speaker. We discussed his book: Create Togetherness: Aligning Sales and Marketing to Drive Revenue Growth, to provide practical tips to help you identify and begin to address your sales and marketing alignment issues. Jeff had some wonderful insight into growing and changing
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5 Must-Dos For A Killer 2020 Sales Enablement Strategy
Better quota achievement. Better win rates. Bigger deal size. Accelerated sales cycles. Every company, regardless of size or digital maturity, can benefit from sales enablement and value selling technology, yet less than 8% have taken the leap. Why? Last week, Tom Pisello, the ROI guy, participated in a webinar, interviewing esteemed Forrester Principal Analyst Dr.
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Amazing Sales Enablement Successes: Four Examples – with Matt Suggs
When you’re a sales leader for some of the best like Oracle, Ariba and GE, you learn a thing or two about engaging prospects, planning and preparing, as well as enabling sales teams. In this session with Matt Suggs, EVP of Sales for sales enablement leader Mediafly, we dive into real world examples from Pepsico, Miller Coors and
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How to Differentiate Yourself in a Highly Competitive Market
Over the past decade I had the honor to interview and collaborate with the late Jim Ninivaggi many times. Jim was well known and respected for his work with SiriusDecisions, as Sales Enablement Practice Leader, and as the Chief Enablement Office for sales enablement firm Brainshark. He was also well known for his pocket square,
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Forrester: Advancing Beyond PowerPoints to Value Selling
Forrester research highlights significant B2B “last mile” issues, where sellers directly engage with customers. This according to Mary Shea, Principal Analyst for Forrester, as she co-presented with me at a breakfast presentation to a group of B2B marketing and sales enablement execs in Austin TX. Unfortunately, according to Forrester research, there is a distinct value
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A Crisis of Customer Confidence
How to Solve with the Right Sales Enablement and Content Marketing It was 1979, and the transition to the new decade wasn’t looking good. “Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth. Jimmy Carter was President, and he blamed the challenges on a “Crisis of Confidence”. The
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How to Increase Sales and Differentiate Yourself with the CLOSE Sales Methodology
According to Forrester, a meager 10% of buyers report that sales reps are value-focused, with most still using a less-than-effective “product pitch.” How do you transition from pitch to “purpose”? The advice: Leverage the 3 buy buttons in the brain to improve your customer engagements and sales success. https://www.mediafly.com/value-based-selling-how-to-increase-sales-and-differentiate-yourself-with-the-close-sales-methodology/
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Introducing the Evolved Selling Institute
Welcome to the Evolved Selling Institute, an exclusive resource providing you with independent insights, resources and tools to help successfully guide your sales enablement journey. We designed the Evolved Selling Institute for sales execs, sales enablement practitioners, content marketers and value consultants just like you… To provide an optimized roadmap with important research, peer experiences
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