Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMaking the Most of Mobile App Management: Keep It Strategic, Simple And Secure
This past weekend I decided to clean up my apartment. To be honest, it probably needed to be done three weeks ago. But I mean Breaking Bad isn’t going to catch up on itself, right? I finally set my mind to cleaning up. When finished, I felt accomplished and I could finally see my floor
Continue Reading...BYOA: Does It Stand For “Bring Your Own Added-Stress?”
“Bring your own app” is an effort intended to increase personal productivity at work. Employees have a choice to use alternate applications that lie outside the “suggested” apps that an enterprise has provided. Along with many other things in the “Bring Your Own” craze, BYOA is another way people can bring their individuality to work.
Continue Reading...How Mobilizing SharePoint Can Be a Headache
SharePoint is a document management system that has been highly adopted by large enterprises that needed an easier way to stay “connected.” At the time, it was the best solution for a common problem of document sharing, while using your controlled and password-protected desktop in the office. But now, with the mobilization of the enterprise
Continue Reading...Top 3 No-Nos for B2B Digital Marketers
We’re three months into what has already proven to be a very busy year for marketing professionals. As social media advertising costs increase, technology continues to evolve at an alarming rate. The ways in which users interact with digital products and services are all models that call for aggressive and creative marketing solutions. In the
Continue Reading...Sales Insights: An Introduction and a Taste of What’s to Come
My first blog – I feel special. I am fortunate enough to have recently joined a company where I can be a sales guy, but also assist with the marketing efforts across the organization. I am excited to contribute to this monthly blog focused on sales tactics, sales processes, and other sales topics. I have
Continue Reading...Movie Watchers Want to Behave: Here’s How Studios Can Help
This month, Mediafly has had a blast diving headfirst into our research on both studio and public attitudes regarding film piracy. So far, we’ve explored the Anatomy of a Movie Leak and the decline in Piracy Legislation. This Sunday, the 86th Academy Awards will make no mention of piracy, and they shouldn’t. The Oscars are
Continue Reading...Maximizing the Benefit of Great Employee Benefits: A Case Study in Plan Re-Design
Lots of companies say they offer “great benefits.” They validate this assertion based on information obtained by brokers, partners and other executives. While this information is a good start, there is much more to do in order to create a truly “great” benefits package. The 2011 Survey At Mediafly, we survey our team regularly. This
Continue Reading...Is Anti-Piracy Legislation Cooling Down? Movie Industry Takes A New Approach
As we approach the 86th Academy Awards, predictions for who will win, who got snubbed, and what antics to expect from second-time host Ellen DeGeneres are all topics on viewers’ minds. From the perspective of major film studios and regulators like the MPAA though, a different concern still hangs in the air that begs reflection:
Continue Reading...Marketing Is Driving App Selection With IT Riding Shotgun
There has been an underlying rift between sales and marketing teams since the dawn of the cubicle. Depending on the organization, this rivalry is like Cain and Abel or David and Goliath: one side is working to get the brand recognized while the other is looking furiously for the right sales enabler to talk about
Continue Reading...Anatomy of a Movie Leak: Cams, Rips, Screeners, and Beyond
“I gave it out to six people. If I can’t trust them to that degree, then I have no desire to make it.” These are the heated words of renowned director Quentin Tarantino shortly after his Hateful Eight script leaked online last month. The director announced plans to shelve the ensemble Western until further notice
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