Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreWant Better Sales and Marketing Alignment? Here Are 5 Things You Must Do.
The sales and marketing team are two key components of a successful business. In fact, one can’t really exist without the other. Well they can, but they would be in bad shape without a mutually symbiotic relationship. Sales and marketing need to be able to depend on one another – When these two areas of
Continue Reading...Mobile Transformation: Move Beyond Checking the Box
We all want to transform our lives, our jobs, the companies we work. Early adopters forge the way for others and in turn make a name for themselves. The opportunity for transformation is even more relevant in new markets and with emerging technology; such as enterprise mobility. Â Companies are struggling to figure what mobility means
Continue Reading...The Sales Challenge: The Right Tools for Pushing Back
Sales professionals are challenged with providing value early on in the relationship by making the prospect feel like he/she is learning something along the purchase journey. In order to support a successful sales team, marketing and product leaders must enhance the collateral the sales team uses to accomplish the difficult task of educating and challenging
Continue Reading...Leveraging Mobility to Drive Growth and Profitability
Mobile has become a key ingredient in the integration of business and technology. If designed and delivered effectively, it provides unparalleled convenience, speed, and ease of use. However, if enterprise mobility is going to enable organizations to drive growth and profitability, technology alone won’t guarantee success. In my last post, I discussed the need to
Continue Reading...6 Commonly Misunderstood Enterprise Mobility Terms
Technology moves fast. Mobility moves ten times faster. To help everyone keep up, we’d like to take a look at some commonly misunderstood enterprise mobility terms. We’ll define them not just by their textbook definition, but by their application in the real world. Mobile We know that customers are going through a mobile mind shift
Continue Reading...Enterprise Mobility: What Defines “Secure”?
Content security has been a top of mind concern for businesses ever since the shift to the cloud. These concerns continue to rise as emerging technologies are introduced. In response, a growing number of businesses are developing content security strategies to help defend against potential risks and threats. Enterprise mobility security, in particular, remains a
Continue Reading...Time To Move From Multichannel to Omni-channel
I recently read a great article by Lou Casa where he talked about marketing to the widening number of customer avenues to your message. In the article, he makes a great claim as to why marketers are having to move from the idea of multi-channel to omni-channel marketing. The basic idea behind this is that in the
Continue Reading...Double Check The Locks: Cloud Security Best Practices
You step through the front door. Turn around, lock it, and trot down your front steps. Then, a few steps down the sidewalk you get worried that you didn’t lock the door. Probably because you’ve gotten so used to that routine that you don’t even remember doing it. Finally your worry wins out and you
Continue Reading...How To Be Successful In A Mobile-First World
Being successful in a mobile-first world is not easy. Companies have to abandon the way the way they have previously done business and instill a renewed focus on the customer/end-user. Since so many customers/end-users are experiencing a mobile mind shift, businesses are going to have to begin catering to this change. To become successful in the
Continue Reading...Reducing Drool During Staff Meetings
Drool, blank stares to nowhere, incessant keyboard clicking over the conference phone speaker. These things are often synonymous with staff meetings and while I firmly believe my financial projection slides are brilliant and fascinating – I must admit that, for some, they may be drool-inducing. Creating a framework for a staff meeting (at Mediafly we
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