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Being successful in a mobile-first world is not easy. Companies have to abandon the way the way they have previously done business and instill a renewed focus on the customer/end-user. Since so many customers/end-users are experiencing a mobile mind shift, businesses are going to have to begin catering to this change.
To become successful in the mobile-first world, it is important to get your business and employees into they same mindset as the customers. Employees, similar to customers, want a mobile application that is readily accessible and can help them achieve their goals or do their job more effectively.
To get employees ready for the mobile-first world, a you must first implement a mobile-first strategy. With the popularity of BYOD, it would be wise to provide employees with a solution that caters to their needs, and also is accessible on all devices. Your company should consider implementing a mobile solution that is human-first and user friendly. Mediafly can create these user friendly mobile solutions that help employees and organizations begin the journey to becoming successful in a mobile-first world.
Once you’ve set up your company for a mobile-first world, its time to cater to your customers. Just as mobility within in your own company is becoming the norm with BYOD and mobile apps, mobility is becoming a need for your customers. With mobile moments becoming an everyday occurrence, customers need businesses that can cater to their mobile needs.
Are you wondering how as a business you can stay up to date with this mobile mind shift of your customers? Forrester suggest that you use something called the IDEA cycle to help you stay engaged on the mobile front.
The IDEA cycle will help you realize the mobile moments of your customer and develop a plan of action that will assist you in zoning in on these moments and server you customer with optimal results.
The four stages of this cycle include: Identify, design, engineer, and analyze. You should identify the key mobile moments that may be affecting your customer. Next you should design a mobile engagement that works well for you and your customers. Then engineer your platforms, processes, and people. Lastly, you should be constantly analyzing your performance and the outcomes. If something is not working, change it.
If you do make your own business mobile friendly and follow the IDEA cycle, you and your company will have a better chance at staying successful in the mobile-first world.
Do you think your company is ready for the mobile-first movement?
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