Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMediafly Planning for 2015
For Mediafly, the fourth quarter is always an exhilarating time as we bring on new customers, expand with current customers, add team members and begin planning for another successful year. As we review our third quarter success and focus turns to the plan for next year, we are keeping 3 key principles in mind: Focus
Continue Reading...Three Tips for Improving Sales Collateral
In the past, we’ve talked about how strong alignment between your sales and marketing teams is crucial to the success of an organization. As content creators, it is essential for marketing teams to produce content that sales teams actively use and find helpful. Content that hinders their performance might be disconnected from the daily challenges
Continue Reading...Integrating Your Inbound and Outbound Marketing Strategies
I recently attended Inbound 2014, Hubspot’s annual conference, which focuses on a wide range of marketing and sales tactics and methodologies. As the name suggests, the conference focused largely on inbound marketing and how Hubspot and their partners could impact messaging and content to ultimately win new business. My role at Mediafly is a unique hybrid of marketing and sales, so I’m able to experience and see the value in both strategies. During the conference, I learned a number of ways organizations are using both inbound and outbound tactics successfully. Here are the three takeaways on how to effectively integrate your inbound and outbound marketing and sales strategies.
Continue Reading...Success With Mobility: It Starts With Leadership
If designed, implemented, and executed effectively, mobility will not only complement an existing business strategy, but it will enable organizations to drive growth and profitability. In my last three blog posts, I articulated the case for mobility and the role that an integrated mobility strategy should play. For the next several posts, I want to highlight
Continue Reading...Why Are Media & Entertainment Studios Hesitant to Embrace the Cloud?
Jason Shah, Mediafly’s CTO, recently spoke at the Cloud Developers Summit and Expo 2014 in Austin, Texas. While the adoption of cloud-based solutions (aka software-as-a-service/SaaS) is accelerating in most industries, many large media & entertainment studios are still hesitant to fully embrace the cloud. At quick glance, the production, post-house, and broadcast/theatre distribution stages of the
Continue Reading...Karl Grzeszczak: September Docker Presentation
Last week, Mediafly hosted our second Docker meetup in Chicago. At the beginning of the night Senior Software Engineer, Karl Grzeszczak, presented and explained the details about CoreOS and why you should care about it. Karl’s presentation explored some of the pros and cons of CoreOS, and how he is using CoreOS in tandem with Docker. His slides
Continue Reading...What is Mobile? It’s Not What You Think
In the enterprise computing world, the word “mobile” is commonly misunderstood. Many tend to think of mobile as synonymous with portable, but those two definitions are in fact vastly different. Portable specifically speaks to the ability to carry a device with you. An iPad and a laptop are both technically “portable” However, if you ask anyone
Continue Reading...iOS 8: Is It OK to Upgrade?
On September 17th, Apple released iOS 8 to the public, with its usage reportedly reaching 46% percent in just one week. Unlike iOS 7, iOS 8 brings many “under the hood” improvements to your devices’ usability, but doesn’t have any substantial user-facing changes. Prior to, and since the official launch date, we’ve been testing Mediafly
Continue Reading...Mediafly and Box: Together in the Cloud
When you’re dealing with an ever increasing “pile” of files, figuring out how to manage them can be quite the task. Security, organization and accessibility are all top concerns, which is why enterprise-grade file sync and share solutions, like Box, have quickly become the go-to solutions to help companies organize their content. Box provides businesses with a
Continue Reading...Having Customer-Obsessed Employees Could Improve Your Business
In this day and age being obsessed with your customers is becoming necessary to succeed in business. Reinforcing this point are Forrester Analysts, Ted Schadler and Phil Karcher, who recently authored a report talking about customer-obsessed employees. In their report they state, “In the age of the customer, companies that focus on customer’s need are showing
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