Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Sales Management Systems & How To Implement Them
What is a Sales Management System? Effective sales management systems provide a complete system of best practices to achieve predictive forecast & pipeline management – high quality revenue intelligence. The key to success is a standardized process that all revenue leaders, frontline managers, and reps can follow. Having confidence in the data starts with strong
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Optimizing Conversation Intelligence With Call Dispositions
As buyers increasingly interact digitally they’re leaving behind treasure troves of data that can help revenue leaders enable their teams to be more effective than they’ve ever been able to be. Today, B2B buyers are up to 70% through their buying research before contacting sales. Yet, in many organizations data is siloed, with inconsistent reporting
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From Pride to Prejudice: Navigating Asian American Identity in a Changing World
Every year, AANHPI Heritage Month comes around, and every year, the only voices that get uplifted are the middle/upper class East Asian Americans, including those of Chinese, Japanese, and Korean descent. Sometimes lighter-skinned Southeast Asian Americans get recognition as well. Every year, Southeast, South, Southwest, Central Asian and Pacific Islanders are disappointed, but unsurprised to
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Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed groundbreaking technological innovations that have reshaped our world. From the Internet and mobile proliferation to client-server, ASPs, and SaaS, each disruption has had a profound and lasting impact on personal experiences and company operations, particularly in
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success. Gartner believes that in the next 5 years, enablement budgets will increase by 50%, writing “sales enablement is the most critical function for navigating sales teams through the constant change that surrounds them”. Despite the uncertain
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The 7 Revenue Intelligence Signals You Don’t Want To Miss
Revenue intelligence is all about using data analytics, machine learning, and AI to gather, analyze, and interpret customer and sales data to boost revenue growth and operational efficiency. Gartner defines revenue intelligence as, “third-party solutions that enhance the activity management, deal insights and pipeline analytics offered by sales force automation (SFA) platforms”. This involves collecting
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Value selling and value management: It’s not rocket science, it’s rocket fuel
In today’s uncertain economy and hyper-competitive business environment, the best product, pitched by the best seller, doesn’t necessarily win. Companies that want to drive urgency and stand out from the competition must demonstrate value at every stage of the sales cycle, embracing value selling. Over the last five years the ways buyers buy has changed
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Discover the depth & breadth of Mediafly in the Spring G2 Grid® report
Spring has officially arrived and that means another G2 Grid report has been released. As we move ahead our clocks, the revenue enablement and revenue intelligence technology spaces continue to evolve and advance at breakneck speed. Businesses are searching for solutions to effectively support their go-to-market teams, improve their customer experience, and differentiate themselves to
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Lights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different. Back in 2015 as a newly minted principal analyst, I first met Carson Conant, Mediafly’s Founder and CEO when he and his team requested an advisory session. I had been on the job for two weeks
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How to boost trade show ROI
Still passing out printed collateral at trade shows? Time to think again. Trade shows and events are a key part of many organizations’ marketing strategies. Events offer a unique opportunity for companies to showcase their products and services, meet potential customers, and network with industry peers. However, in recent years, there has been a shift
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