Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreWhat’s Lacking in Your B2B Content?
Once upon a time, B2B marketers created dry, tedious and monotonous content, shunning the idea of adding personality and storytelling into their content. However, as prospects begin to do more research on their own, this type of dry content won’t get a prospect’s attention. This is exactly why Laura Ramos of Forrester Research feels that
Continue Reading...What Is the Cloud and How Does It Fit in with Mobility
What is the cloud? That’s simple, a cloud is the white floating amorphous blob in the sky composed of liquid droplets and other chemicals. Oh wait, you meant the technical cloud? Well, it may seem complicated and convoluted, but understanding the cloud is fairly simple. A few months back Mediafly published a blog outlining cloud
Continue Reading...Excited about SXSW? So Is Mediafly, and Here’s Why…
SXSW is the dream convention for businesses. All the latest visionaries, innovators, and artists gather together and geek out over how innovation is changing the way we work, live and interact. It is a great way to network whether you’re are a new or established business trying to stay relevant. Here are just a few
Continue Reading...Gauge the Effectiveness of Your Marketing and Sales Content without A Single Survey
A strong marketing and sales alliance is vital to the success of a business. But these alliances don’t happen overnight. They’re built by communication and collaboration between the two departments as well as a dependence on one another. If sales can depend on marketing to drive qualified leads and produce content that propels the sale,
Continue Reading...When Companies Provide Sales Enablement Tools, Sales Reps Succeed
Picture this: You want to join the Chicago Bears football team for next year’s season. You know that being an professional athlete brings many benefits into your life: working out and being healthy, getting to wear that famous Bears jersey, and the fame and fortune that typically comes with joining a professional sports team. However,
Continue Reading...How to Create a Great Customer Experience
No matter how innovative or groundbreaking an organization is, it simply cannot exist without customers. However, customers don’t just appear out of nowhere—you need to reach your customer, educate them and gain their trust. A customer needs to see your product as a solution to their problem and your company as the go-to provider. Of
Continue Reading...Enterprises Are Misusing Mobile Apps
I just read a fantastic little article by the brilliant Kevin Benedict on “Misusing Mobile Apps in the Enterprise.” (Note: If you are interested in enterprise mobility, I suggest you add him to your reading list.) As an advocate for broader adoption of mobility solutions within the enterprise, I stopped to read this article even
Continue Reading...Strategy is Culture
When I used to envision how small companies create a great strategy, I would often imagine a single or multiple leaders sitting down and writing out something to the effect of “here are the three things that we’ll do to win.” The picture in my mind is complete with a boardroom or conference room, men
Continue Reading...What 2015 Has in Store for Digital Experience Delivery Platforms
Back in December, Forrester analysts rolled out their predictions for 2015. One key theme they highlight for businesses focusing on digital experience delivery platforms is flexibility. The importance of flexibility is emphasized in the Forrester report, “Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum.” In this report, analysts call attention to three
Continue Reading...95% of Oscar Titles Have Leaked. The Sad Truth? It Was Preventable
As the 87th Academy Awards approach on Sunday, Mediafly can’t help but revisit the subject of piracy in films. If you have not had a chance to see Birdman, Whiplash, or American Sniper (among the other five 2015 Best Picture Nominees), you can watch nearly all of these titles right now on your laptop or
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