Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreHow “Avengers: Age of Ultron” Taught Me the Importance of Marketing Content
It’s no secret that the Avengers: Age of Ultron movie is set to be another box office success. It has already been declared the second-best movie debut on record, following Marvel’s Avengers, which ranks as number 1. So, it’s safe to say that Disney knows what they’re doing when it comes to movies. According to
Continue Reading...3 Reasons Why Kevin O’Leary Believes Your Company Should Tech Up
For those of you who don’t know, Kevin O’Leary is the most aggressive and ferocious shark in the Shark Tank—ABC’s Shark Tank, that is. If you have not seen the television show, Shark Tank is about aspiring entrepreneur contestants who make business presentations to a panel of “shark” investors. The contestants offer the sharks a
Continue Reading...3 Steps Marketers Can Take to Drive Sales Transformation
Companies are investing millions of dollars in technology, training and content every year. Yet, sales departments are not seeing the top-of-the-line revenue they wish to see. Stephen Diorio observed in a recent Forbes article that executive buyers feel as though B2B salespeople are too focused on “product pushing.” At the same time, salespeople have
Continue Reading...Mobile Technology Should Serve Us—Not The Other Way Around
As I jumped on the Red Line today in the Wrigleyville neighborhood of Chicago, I had my earbuds in and was playing some of my favorite songs. Once the train arrived and the doors opened, I headed towards one of the few open seats. If you were to ask me which songs I listened to
Continue Reading...B2B Sales Must Evolve in Order to Survive
A shocking statistic was recently revealed in a study by Forrester Research. In the report, “Death of a B2B Salesman,” Forrester predicted that by 2020, 1 million U.S. B2B salespeople will lose their jobs to self-service e-commerce. Now, before you start scouring the Internet for a new job, B2B salespeople should hear this: Your jobs are not
Continue Reading...Mobile Innovation: How Mature Are You?
Mobility has completely transformed our daily interactions. We now operate in a world that expects to get exactly what they want in immediate context and moments of need. Forrester refers to this way of thinking as “the mobile mind shift.” With this shift comes opportunity for the enterprise. An opportunity to leverage mobile innovation to
Continue Reading...The Evolution of Mobile: How Apple Gave the Finger to Traditional Software
Mediafly has often been branded as a “mobility” company. We, too, often use that term to describe ourselves. However, the more I think about it, the more I realize that mobility is not really the revolution that sparked our success and the innovation we have brought to industry-leading companies. It was actually…the finger! And no,
Continue Reading...How Enterprise Mobility Improves Work Culture and Feeds Innovation
Enterprise mobility offers many benefits, such as increased efficiency and security, reduced costs, and the ability to gain a competitive advantage. However, two additional benefits that are not discussed as often are the improvements on work culture as well as employee collaboration and innovation. These benefits of enterprise mobility are highlighted in the article, “How
Continue Reading...4 Ways to Cater Mobile Sales Content to Every Unique Sales Situation
Here at Mediafly, we understand how important it is to differentiate your sales pitch. Presenting with the same slide-after-slide presentation for every single prospect isn’t as effective as having an engaging, interactive conversation. Each sales conversation is unique for each prospect, so shouldn’t the sales content be unique as well? Peter Mollins of KnowledgeTree agrees
Continue Reading...Content Management Elevated by the Growth of the Third Platform
This new technology transformation we are currently experiencing is what some are calling the third tier of the IT platform. The first tier is the mainframe computer, the second is the personal computer, and the third—the next phase of IT—is the cloud, social networks, Big Data analytics, and mobility according to TechnologyFirst.org. You can think
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