Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more5 Steps to a Successful Sales Transformation [SlideShare]
Not too long ago, we talked about how marketers can help drive sales transformation. But marketers can’t, and shouldn’t, try to go it alone; they need the support of key figures in their organization to deploy their best content in the best way for salespeople to connect with their prospects. Mediafly’s founder and CEO Carson
Continue Reading...Is Consistency the Missing Piece of Your Sales Process?
Efficient and modern businesses automate everything from emails to social media to nurturing leads. But when it comes to picking up the baton and walking into a sales meeting, sales reps are often left to do all the legwork for unique and often unpredictable meetings. That’s a lot of pressure when it’s impossible for every rep to
Continue Reading...Selling Without Printed Materials
The cultural shift from a print-centric to a digital business model has greatly impacted the sales landscape. In the age of the Internet, buyers are educating themselves online and engaging with salespeople later in the buying cycle. With more of the selling and buying processes being conducted digitally, companies are arming their salespeople with tools
Continue Reading...Focus on Sales Force Empowerment—Not the Enablement of Process
Companies everywhere are helping salespeople and marketers by embracing software like Salesforce, Hubspot, Marketo and countless others. One of the big categories among these is the vague catch-all definition of sales enablement software. Adoption of these solutions is also growing fast; from 2012 to 2014 alone, spending on sales enablement solutions increased by 69%. So,
Continue Reading...Reps Can Stay Relevant With Dynamic Sales Presentations
Salespeople beware! The face of modern sales is changing dramatically, and the current stereotypes and caricatures of sales people as we know them are going the way of the dodo. In the business-to-business world, buyers are increasingly favoring self-service; as more and more brick and mortar stores struggle to remain relevant with consumers in the
Continue Reading...Taking on Too Much Debt with Enterprise Apps
Technology is supposed to simplify our lives, but anyone can remember a situation where implementing new tech ends up costing more time than it saves. When it’s on a personal level and you waste time on a new app that you paid $5 for, it’s no big loss. But when your company decides to build
Continue Reading...How to Get the Best Results out of Big Data
Big data is, for lack of a better term, a big idea; it’s right there in the name. The crux of big data is that the information is so vast and complex that traditional analysis methods are rendered ineffective. So why is such a premium being placed on data mountains that are so difficult to
Continue Reading...Silver Linings Spreadsheet: Why CTOs Should Love RFPs
Like death and taxes, every enterprise software-focused CTO will encounter a Request for Proposal (RFP). RFPs usually manifest as a spreadsheet full of dull, repetitive questions such as “Is there a security incident response team with defined roles and responsibilities?” Or perhaps, “Please provide information technology and security organization charts.” RFPs can also vary in
Continue Reading...When Technology Goes Wrong: How to Handle Sales Meeting Mishaps
Securing a face-to-face meeting with a prospect can be a long, tedious process. These meetings aren’t just difficult to schedule, they are also very time-consuming to prepare for—not to mention expensive. Yet the face-to-face meeting is our time to connect with potential buyers on a deeper level and wow them with our carefully planned presentation.
Continue Reading...A New Way of Looking at an Old School Theory: Cutting Through the Digital Noise
Early models of communication teach us about the process of sending and receiving messages or transferring information from one party (the sender) to another (the receiver). In any communication model, noise interferes with decoding a message. In today’s digital world, there is more noise than ever. The external noise that used to interfere with our messages
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