Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreTop 8 Ways to Improve Your Sales Collateral
Sales collateral isn’t the only part of the equation in B2B sales; you’ve got the quality of your product, competitive advantage, referrals, reviews and, crucially, your salespeople. The truth is, good sales collateral on its own probably won’t close a deal, but don’t let this deter your focus on creating impactful collateral. Your buyers will
Continue Reading...Forrester to Marketers: Prioritize Sales Efficiency
In a new report, top advisory firm Forrester Research emphasized the importance of impacting and measuring sales efficiency for B2B content marketers. The report, “Make Sales Efficiency A Key Addition To Your B2B Content Marketing Metrics” quoted top agencies, vendors and marketers, including Mediafly, on demonstrating positive business outcomes to stakeholders. Finding that marketers struggle
Continue Reading...Announcing Mediafly’s New Demo App: My ProReview
We’re proud to announce that our media and entertainment screening solution, ProReview, can now be demoed on demand anywhere by anyone. Available for iPhone, iPad and Android devices, My ProReview is a demo version of our full-featured ProReview app. See why top film and television studios are choosing Mediafly ProReview to securely distribute their pre-release
Continue Reading...Announcing Mediafly’s New Demo App: My SalesKit
Every enterprise software company (including Mediafly) gives you the option to schedule a demo. But when your customers are on-the-move professionals, scheduling a demo can be easier said than done. We love telling people about features like Interactive Content, customizable content playlists and more, and we want to make it as easy as possible for
Continue Reading...First Impressions: How to Prevent Sales Meeting Mishaps – Part 2
Recently, we discussed common sales meeting mishaps and how to handle pre-presentation disasters. In this blog, we’ll focus on the first impression and how you can prevent those disasters from happening. Ever wish you could go back and completely re-do a sales presentation? Like most sales professionals, you’ve probably experienced a bumpy sales meeting or
Continue Reading...Vetting a Cloud-Based SaaS Vendor [Cheat Sheet]
A quick Google search for “top cloud-based SaaS vendors” nets over 14 million results—there’s certainly no shortage of them. Finding a good vendor in that haystack can be daunting and scary, especially with so much on the line, but a CIO who knows the right questions to ask beyond “How’s your security?” will be able
Continue Reading...Deconstructing the Myth: People Hate Getting Sold To
“People hate getting sold to…but they love to buy.” Heard that one before? It’s repeated often enough. 1 out of 9 people are salespeople, and even some of them agree with this well-known adage. You would think, though, that if people truly hated getting sold to, there would be fewer salespeople. But unlike other roles
Continue Reading...Enterprise Mobility: Expectations vs Reality
Click Image to View Full Infographic In 2013, we put together the above infographic compiling predictions from experts and analysts in the field about enterprise mobility and the mobile-first landscape. At the time, BYOD was gaining steam, and though there were some concerns, most analysts predicted enterprise mobility would grow rapidly over the next several
Continue Reading...What is Open Source and What Does It Mean to Mediafly?
Open source software (OSS) plays a major role for the biggest names in tech and Silicon Valley. Even proprietary giant Microsoft is embracing OSS, with CEO Satya Nadella saying “Microsoft loves Linux” (though don’t expect Microsoft Office to be freely available any time soon). Here at Mediafly, we love OSS too, and we wanted to
Continue Reading...The Connection Between Selling and Teaching—Not What You Think
Numerous articles have been written how teachers are salespeople of ideas or, on the flipside, how salespeople act as educators for their buyers. I’d like to take a look at another less obvious tie between the two professions that’s emerged in the last several years: the limitations we place on them. Earlier this year, a
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