Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreContent Management and Sales Are Like Oil and Water
This is part 2 of our series on various sales solutions and what those solutions mean to the sales reps who use them. Part 1 defined all of the different solutions that salespeople may encounter as a part of their technology resources. In my last blog, I defined Content Management Systems (CMS) as solutions that
Continue Reading...How to Connect with a Prospect in 3 Steps
Facebook has friends, Twitter has followers and LinkedIn has connections. On LinkedIn, the definition of connection is very literal: you know this person in some way, whether they’re a colleague, a former classmate, a friend of a friend, or you’ve done some business together. Being in a prospect’s network, however, is quite different from actually
Continue Reading...When Shooting Marketing Videos, DIY Is Not the Best Approach
Picture this: You’ve got an upcoming customer event and you want to film it so that you can promote it next year and show it to prospective customers. Maybe you’ve got an executive speaking at an event and you want to give the world a preview. Are you thinking about buying some equipment and shooting
Continue Reading...Introducing The Customer Interaction Platform
If you’re a regular visitor of our site, you might’ve noticed that our home page looks a little different lately. Since introducing SalesKit, Mediafly has been known as The Content Mobility Cloud. As we’ve made our mark in the space of sales enablement, we realized that while we do mobilize content, that label doesn’t fully
Continue Reading...Don’t Let Sales “Transformation” Scare You
Transformation is a bit of a loaded term. When people think of transformation, what comes to mind is a cumbersome, lengthy and painful process. The road to transformation is presumed to be filled with obstacles, with a low probability of success. The idea of your company going through something so jarring is understandably scary. But
Continue Reading...Navigating the Product Roadmap
As is the case at many other startup/early growth phase companies, we at Mediafly haven’t hired a product manager. “Product management may be the one job that the organization would get along fine without”, and we’ve lived by that model for the past few years. Because of this, we operate lean and create our own
Continue Reading...Want to Differentiate Your Pitch? Stop Pitching
Need the 7 steps for making a good sales pitch? 16 steps to an irresistible sales pitch? How about the 7 deadly sins of pitching? We all love a good listicle, but we can boil all of these down into one piece of advice: stop pitching. That’s right; differentiate yourself from the pitch. Okay, cold
Continue Reading...Defining the B2B Sales Tech Stack
Modern sales reps have access to a lot of tools. But often times us sales reps must use tools that aren’t necessarily made to do our job better or to sell more business. Many of these resources help with various pieces of the sales cycle, but very often they’re hard to use and not entirely
Continue Reading...Q4: 5 Impactful Initiatives for Marketing and Sales
In the last few months of the year, companies already have their sights set on 2016. Whether in planning their next campaign, their next big piece of content or new messaging, it’s easy to go into cruise control as the year winds down. After all, your campaign isn’t going to move from start to finish
Continue Reading...5 Big Takeaways from CEB Sales and Marketing 2015
As one of the sponsors of CEB’s Sales and Marketing Summit this year, Mediafly sent a few of our team members down to Las Vegas to mingle with the best and brightest in the field. We shared insights around how companies empower their marketers and sales reps, and attended sessions hosted by CEB executive advisors,
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