Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Use Value Selling to CLOSE the Book on Long, Stalled Sales Cycles: Simple strategies to incorporate Value Selling for accelerated purchase decisions
You’ve seen this story unfold. It starts with a frustrated buyer, buried under mountains of content that they spend two-thirds of their time gathering, processing, and de-conflicting, trying to recognize some semblance of their own unique business problems. Then, said buyer sets out to build a financially-justified case for a technology investment and present it
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Mediafly Acquires iPresent to ProvideSales EnablementFor All
Today, Mediafly has acquired sales enablement pioneer, iPresent. Headquartered in Europe, iPresent provides a proven suite of sales enablement tools empowering salespeople to deliver more engaging sales presentations, increase productivity, and close more deals. They work with many well-known companies, including 3M, Evian, and AXA, who value them for their beautiful UI, outstanding customer support,
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The Cost of a Sales Enablement Solution Pales In Comparison To The Cost of Doing Nothing
There’s no question that employing technology to operate more efficiently and effectively is an investment. But as digital transformation charges on, nothing is as costly as choosing the status quo. If your philosophy remains “the way we’ve been doing it for years,” you’ll not only miss out on revenue, you’ll risk losing it. While the
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Mediafly ranks on Inc. 5000 fastest-growing company list for 6th consecutive year: Sales Enablement keeps gaining momentum
We are absolutely thrilled to announce our placement on the 2019 Inc. 5000, an annual list of the fastest-growing private companies in the United States. We’re honored to be part of a selective 3% of companies who have maintained placement on the list for six years and to have jumped 1,398 spots from 2018 (#4646)
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3 Fortune 500 Companies Getting Sales Enablement Right And What You Can Learn From Them
Last week, we published a blog titled 3 Reasons Sales Enablement Fails (And How to Avoid Them) because let’s face it, while more companies today recognize the need to prioritize sales enablement relatively few are actually getting it right. Don’t believe me? CSO Insights reports that although the number of companies with a sales enablement
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3 Reasons Sales Enablement Fails (And How to Avoid Them)
Most people would agree that sales reps “wear many hats”. But if you ask a seller, they’d probably phrase it differently, something like “need many clones.” They may be hired to sell, but in reality, they’re also inundated with a lot of non-selling tasks. Many assume the role of writer, creative director, researcher, and analyst,
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Traditional PowerPoint Presentations Don’t Work. Here’s a Proven Content Strategy to Engage Buyers and Close Deals
If you could sit through another PowerPoint presentation or go to the dentist, which would you choose? One in three people would gladly choose the dentist chair (Zogby). The traditional sales presentation has a well-earned history of being dreaded by customers and prospects, but what’s the real reason behind its bad reputation? 93% of sales
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A great sales strategy doesn’t just help sellers sell, it helps buyers buy. Use sales enablement to enable buyers and set your sellers up for lasting success.
Good sales enablement helps sellers sell. Great sales enablement also helps buyers buy. Gartner coined the term “buyer enablement” to explain just that; the plight of the modern B2B buyer includes more stakeholders, more sales pitches and product jargon, and much more information to digest – rather, deconflict. Gartner found that buyers are spending nearly
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Want To Improve Sales? Implement a Sales Enablement Strategy to Take Better Care of Your Sales Reps
Scenario time. Let’s say you schedule a massage in your home because your back is killing you and apparently that’s just what happens when you age. You’re pretty sure a sneeze is what triggered these back problems, by the way. Getting old is hilarious… The day of the massage arrives. But when the masseuse shows
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How Value Selling Tools Helped a Leading Tech Company Boost Annual Revenue By $120 Million
For many companies, experiencing 50% growth year-on-year is a dream. For San Francisco-based Splunk, it was a reality. With customers in more than 100 countries using its software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance, and reduce costs, the leading provider of real-time operational intelligence technology was riding
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