Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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7 Critical Use Cases for Value Selling Tools
Value selling tools are growing in popularity as more buyers depend on assessment outputs to gain purchase approval. That is confirmed in a Gartner study that sought to answer the question from buyers: “Which content do you prefer to receive from a vendor you are interested in purchasing a solution from?.” Responses to the Gartner 2019
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DPF: A New Acronym for Successful Selling in 2020
There is a distinct value gap between what buyers expect and what sellers deliver. Did you know … 21% of buyers said that their interactions with sellers are “low-value” 80% of sellers still predominantly pitch products and services Only 20% are focused on what buyers really care about: their challenges, potential improvements, and the business
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EVOLVERS Spotlight: Cloud Elements API Integration Capability Assessment
Cloud Elements wanted to engage customers with a diagnostic, to help prospects and customers understand where they were on their current API integration capability. From Cloud Elements website, prospects now leverage the API Integration Capability Assessment tool (powered by Mediafly) to: Understand their current challenges Illuminate how their current capabilities compare to peers Obtain prescriptive
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5 Steps to An Impeccable 2020 Sales Enablement Strategy
Today, the “sales enablement” title is linked to over 7,400 jobs on LinkedIn. It is safe to say most companies understand the need for an evolution in sales practices to best serve buyers’ ever-growing expectations. However, for many companies, the path to sales enablement is entirely new. So, how can companies ensure they are leveraging
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Good at Value Selling? Critical through Crisis and Hangover
We have written for the past two decades about the importance of value selling, now more important than ever during times of uncertainty and potential economic downturn. In times like these, risk tolerance declines and budgets restrict. As a result, executives tighten up the reigns on spending. Even if your buyer needs and wants to
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EVOLVERS Spotlight: IBM Services for Managed SAP Solutions Benefits Estimator
IBM wanted to guide users on their SAP Cloud migration options, helping prospects better understand opportunities for improvement and potential savings. The team worked with us to develop and deliver a customized Benefits Estimator (to better communicate and quantify the IBM Services for Managed SAP Solutions. The interactive content helps prospects assess the value of
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3 Ways to Boost Digital Selling Effectiveness
Digital selling is challenging, there’s a lot of turmoil in the market, and you’d love to get away from it all. Unfortunately, quotas don’t sleep. As a leader, you certainly have to plan for the work disruptions and business challenges, but we encourage maintaining a different perspective. When I was a performance driving instructor we
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2020: The Year for Channel Enablement? With Jay McBain (Forrester)
Did you know that the latest Channel Research from Forrester indicates that upwards of 70% of global revenue comes from third-party channels, making channels incredibly important? “At Forrester, we are predicting 17% of all B2B transactions, and that’s about 13 trillion dollars today, will flow marketplace and ecommerce and web direct in just 3 years,
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Attention Deficit: B2B Buyers Spending Less Time with Solution Providers
When a buying decision is being made, sellers think they have a lot of time with prospects to help them in reviewing potential options and making the purchase decision. However, Gartner research indicates this is far from the truth. With more stakeholders involved in each decision, a gauntlet of internal process steps to navigate, and
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#IWD2020: 3 Tips to Become a Fearless Woman in the Workplace and Get the Recognition You Deserve
TIME Magazine just released a ‘100 Women of the Year’ project – a nod to all of the influential women who were passed over in the 72 years TIME named a ‘Man of the Year’. On TIME’s website, the magazine admits that even after changing the name of the game to ‘Person of the Year’
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