Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Half wasted? Your Sales Content Investments Need Optimization
If you are like most marketing leaders, you know the value of good content, and as a result, invest heavily to write and create insightful and compelling content for your sellers. How much is spent each year? According to the Content Marketing Institute, a significant 28% of marketing spend is currently invested for content. With
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Top 3 Ways CPG Companies Can Plan For Growth In The Post-Pandemic Age
Amid the COVID-19 crisis, consumer demand and consumption patterns have rapidly and dramatically shifted. As a result, many CPG brands have spent the past eight months scrambling to adjust their commercial strategies and embrace agile selling tactics to breakthrough with customers. But the work isn’t done. In the face of uncertainty, how can CPG companies
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Building and Launching a Business Value Assessment Tool and Program with Clayton Slagle (Syncron)
What does it take to migrate your sellers from using a spreadsheet to leveraging an interactive value assessment tool? In this interview we talked with experienced value consultant Clayton Slagle about his business value selling tool and program at PTC. Here are just a few insights he shared on the value of a good value
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Tom Pisello on The Sales Experts Channel
I am proud to have been selected to be a contributor on The Sales Expert Channel! There are many others besides myself who provide valuable content, advice, and opportunity for growth! Visit us here and subscribe today! http://thesalesexpertschannel.com/ #sales #salesenablement #digitslsales #valuesellers #ROI #TheROIGuy #salestools #salestech #evolvedselling
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Leveraging Customer Intelligence to Drive Predictable Sales w/ Pete McChrystal
Customer Intelligence, Machine Learning and AI are all important considerations for sales enablement practices. In my interview with Pete McChrystal, CEO and founder of sales enablement firm Accent Technologies, we discussed CRM integration, best use cases and the art of the possible. He had lots to share. Here are a few take aways… On just how
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14 Strategic Approaches To Lead Prospecting (Forbes Business Development Council Expert Panel)
Most businesses focus on closing as the most critical part of the sales journey, but this stage can’t happen without landing the right prospects. Continually generating new leads is how businesses keep their bottom line ticking over. Some experts argue that prospecting might be even more important than closing sales. Without the income and outreach
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EVOLVERs Spotlight: HPE HPC Business Value Calculator
HP Enterprise high performance computing (HPC) is leveraged by enterprises to implement heavy compute driven workloads to deliver insights and power AI applications. A new family of Apollo systems can help deliver this supercomputing to more organizations, but in order to be successful in this endeavour, HPE had to educate prospects on the business value
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On-Demand: Make Your Content Work Harder Leverage Sales Content Intelligence to Drive Predictable Sales
As a CMO, you know that some of your content isn’t worth investing in, but which content isn’t performing and should be retired? And more importantly, what content is working and should garner even more investment to “move the needle” the most? As a sales leader, you are pressed to deliver accurate forecasts and predictable
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Mediafly Acquires Presentify to Turn Ordinary Sales Content into Extraordinary Sales Experiences
Today, Mediafly has acquired visual communications provider Presentify. Headquartered in Europe, Presentify has a proven track record of helping brands revolutionize their sales content for more interactive, impactful, and inspiring buying experiences. They work with many well-known companies, including Pitney Bowes, Barclaycard, and Avalara, who value them for their unique and resonant approach to visual
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On-Demand: Jumpstart ROI: Scale your Value Selling Faster than Ever Before
How do you develop a world class value selling and ROI tools program, scaling it worldwide in only a few weeks? In this interview with Michael Ketchmere, Head of Business Value Consulting with Xactly, Dan Sixsmith (VP ValueStory Sales and Sales is King podcast host) explores how Michael and his team were able to accomplish
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