Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Forbes Business Development Council: 15 Emerging Technologies That Will Change The Future Of Business Development
Growing a business often requires keeping up with the latest industry trends, including technology. As such, business leaders always need to be on the lookout for new tech that will improve their results and workflow. With so many new apps and tools out there, it can be difficult to forecast which ones are going to
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Sales Enablement Lessons Learned: Agility and Outcomes
Paul Liberatore is the Director of Sales Enablement for Tricentis, and a practitioner and consultant in the space for 30+ years. He knows a thing or two, often tapped as the go-to guy to create sales enablement programs from scratch. I was so pleased when he agreed to join me for an interview. We talked
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Top Challenges for Tech Channel Sales in 2021 (And how to solve them)
2020 is (thankfully) almost over. And while just about every industry has been turned on its head this year, the tech industry, in particular, is experiencing a major transformation in how companies go-to-market. Structural changes in our economy (both pre- and post-COVID), new buying journeys, subscription models, marketplaces, and emerging technologies have all contributed to
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The Democratization of Sales Enablement…
In this interview with Dan Cilley, we discussed the sales tech landscape, RFP and selection process and ways to optimize sales enablement success. Often, buyers and sellers are faced with “Over choice”. Dan shared how his company, Vendor Neutral, addressed this by creating the “Certified 100”. “We wanted to take that 600 plus landscape and
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Three Value Perspectives: Business, Personal and Organizational
Many believe that Value is just about financially quantifying the ROI impact of a solution. But quantification is only a small portion of what today’s buyer cares about, what fuels change and what inspires a successful decision-making process. The highest performing sellers recognize that you have to go beyond the quantified financial value and ROI
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On-Demand: How to Align Your 2021 Sales Enablement Strategy for Success w/ Peter Ostrow (Forrester)
2020 has sent most companies on a 1-way ticket to digital transformation. How have you digitized your processes and how will you optimize them going forward? On December 9th, Peter Ostrow from Forrester and Tom Pisello from Mediafly dove into how best to address the impact of our ‘Zoom economy’ and how to cultivate your
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Sales Management: Leadership Through Times of Uncertainty w/ Steve Benson (CEO of Badger Maps / Outside Sales Talk podcast)
As a tech entrepreneur, field sales expert and sales leader with Google, Autonomy and IBM, Steve Benson has run some amazing sales teams, and weathered a storm or two. I so enjoyed this interview with Steve, where we discussed the keys for field sales reps and managers to survive the current uncertainty and drive performance despite the challenges we
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Digital Selling: Ditch the Pitch and Create a Better Customer Experience
When 80% of B2B selling now digital and remote, not just today but going forward, the world of sales and enablement are rapidly transforming. I had the pleasure to interview Mary Shea about these predictions and the dramatic acceleration in the toolsets, skillset and mindset you need to keep up and succeed in 2021. In
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Three Ways to Keep a Winning Mindset in Uncertain Times – w/ Michael Sadeghpour (author, founder of EdgeThink)
In this interview of author and sales performance coach Michael Sadeghpour, we discuss the key elements used by elite athletes that sellers can leverage to drive better performance. On why our internal dialogue is so important: “The reason why our internal dialogue is so important is that the vocabulary that we attach to [those] events
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Half wasted? Your Sales Content Investments Need Optimization
If you are like most marketing leaders, you know the value of good content, and as a result, invest heavily to write and create insightful and compelling content for your sellers. How much is spent each year? According to the Content Marketing Institute, a significant 28% of marketing spend is currently invested for content. With
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