Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Articulating Your Differentiating Value, a Requirement in a Tight Economy (w/ Bob Apollo Inflexion-Point)
Unless your deal is tied to support both strategic objectives and tactical priorities, unless it is tied to tangible value and business outcomes, it won’t get considered much less approved. This according to sales and marketing consultant Bob Apollo in our podcast interview a short while ago. He had some incredible insight. Here are a
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Making Sales in 2021 and Beyond
If there’s one thing that’s true about 2020 it’s that everything changed. From our personal to professional lives, we’ve had to make adjustments that weren’t always comfortable at the moment. The New Year is a great new opportunity for sellers who are able to meet the substantial changes head on. Success in 2021 will be
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EVOLVERS: Best of The Year 2020
Hello EVOLVERS! Well, 2020 has been a year for the memory books, that’s for certain! We are so grateful to you, our EVOLVERS family. We have created almost 90 episodes and a ton of free consumable content for you to peruse and enjoy. We created this “Best of the Year 2020” episode with some of
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Up your Game: Optimizing Sales and Channel Performance (w/ Lorin Coles of Alliance Sphere)
In this interview with marketing and channel expert, Lorin Coles, we tapped into his experiences developing major go-to-market strategies and campaigns for Equifax, RedHat, Cisco, and Microsoft, to gain advice on how to shape your sales and channel enablement programs from crisis response to recovery and new opportunities. He had a lot to say. Here
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The Time is Now for Digital Selling – w/ Devin Long (Formerly Heineken USA)
If you are in Consumer Product Goods, your world has been turned upside down with stores and establishment closures, and permanently changing consumer preferences and behaviors. Devin Long, former leader for sales enablement and transformation at Heineken USA and I explored his Digital Selling vision as he dished advice on where to best begin, how
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Responding to the Digital Sales Shift (Sales and Marketing Management Magazine)
The move to virtual selling is not new, but is now almost the only way to engage with customers. What challenges have sellers had with the transition and what are the best doing to embrace and accelerate into digital selling success? In this article from Sales and Marketing Management Magazine, the ROI Guy Tom Pisello
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The Transparency Sale: Leading with Your Flaws and Imperfections
I had Todd Caponi, the author of the award-winning & international best-seller, The Transparency Sale, as a guest on EVOLVERS a while back. We dug into his authenticity findings, the neuroscience of trust and why being ”flawsome” is your ticket to accelerated decisions and more wins. Here is the basis of inspiration for the book in
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Mediafly’s CMO Shares Her Top 3 Priorities for 2021
“This year was a breeze,” said no CMO in 2020! I don’t think anyone would disagree that while engaging the sophisticated B2B buyer is tough, shrinking marketing budgets, heightened risk aversion, and the remote selling landscape brought on by the global pandemic have made it even more difficult. As we enter 2021 with COVID-19 still
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Mediafly’s CTO Shares His Top 3 Priorities for 2021
The classic 1993 film Groundhog Day portrays Bill Murray as Phil Connors, a cynical TV weatherman who has to cover Punxsutawney, Pennsylvania’s groundhog day festivities on February 2nd. In the film, Connors somehow gets stuck in a time loop where, no matter how he ends the day (e.g. jumping off a building, freezing, driving off
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13 Ways To Effectively Leverage Big Data For Business Development (Forbes Biz Dev Council)
Businesses today are collecting huge volumes of data at incredibly high speeds. This influx of big data can seem overwhelming, especially if you aren’t sure how to analyze it. However, when this data is used and analyzed thoughtfully, organizations can gain insight into their customers’ needs and how they can continue to scale their business.
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