Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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3 Ways CG Companies Can Plan For Post-Pandemic Growth (Consumer Goods Technology)
Throughout the COVID-19 pandemic, consumer demand and consumption patterns have been dramatically impacted. According to McKinsey, 75% of consumers have changed their shopping behaviors in 2020. In addition to normal restraints caused by the pandemic, consumer goods companies were forced to shift their commercial strategies to meet changing consumer behaviors and assure that distributors and
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Catching the Beat of the Digital Selling Drum w/ David “D Fish” Fisher
Now that selling is more digital and remote, how do you better connect, build trust, and win the business? In my interview with author, podcaster, keynote speaker and selling expert David Fisher he offered many gems of advice, to help guide a better sales enablement, transformation and performance success. Here are just a few… “I
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Sales Enablement 3.0 (The NEW Normal) with Roderick Jefferson
When you were the VP of Global Enablement for Marketo, Head of Global Sales Enablement for Oracle Marketing Cloud, and had key sales enablement and training leadership stints with Salesforce, 3PAR, PayPal, NetApp and Siebel you might have learned a thing or two. And indeed, Roderick Jefferson knows enablement, and has a knack for codifying what many perceive as
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Forbes Biz Dev Council: 14 Big Challenges Modern Leaders Are Facing (And How To Overcome Them)
Business development teams have faced a lot of challenges during the Covid-19 pandemic, especially if they were used to in-person sales. Fortunately, many of them have adapted to the world of remote selling—but that doesn’t mean companies aren’t facing obstacles when it comes to growing and expanding their business. As experienced biz dev leaders, the
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We’re Celebrating Working Moms this International Women’s Day
Happy International Women’s Day! (And after the year we’ve had, my goodness, we deserve to be celebrated.) The past year has been a challenging one for most. But women have been among the demographics hardest hit by the pandemic. As Fortune put it bleakly, “Women are in the fight of their lives as we run
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HubSpot: Will Sales Teams Move Back Into the Office?
Now that your sellers are working remotely and virtual selling, how do you not just enable but optimize their capabilities? In this article by the ROI guy Tom Pisello and Mediafly COO John Evarts, the two discuss the challenges of enabling a remote sales team and how to better connect and engage prospects and customers
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We’ve Come a Long Way Baby: Value Selling and Realization: With Shimon Abouzaglo
When I interviewed Shimon Abouzaglo, founder of the Value Selling & Realization Council, an organization dedicated to the practice and practitioners of value, we had a great discussion about where we are today regarding business value assessment and realized ROI practices, how far the practice has come and how much more needs to be done.
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EVOLVERs Spotlight: VMware Cloud on AWS TCO Calculator
Just how much better and less expensive is VMware running on the AWS cloud versus on-premises? This is the question VMware wanted to answer, so customers could quickly determine for themselves the economic advantages and options available to them. The VMware team leveraged Mediafly’s proprietary data and customized TCO tool to provide a self-service asset
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Future-Proof Your Selling in Uncertain Times? w/ Steven Norman of Growth Acumen
Where are sellers and sales leaders falling short today, and what are the new skills you need to thrive and accelerate into 2021? In this interview with author, podcaster and B2B sales consultant Steven Norman, we discussed seven steps you can use today to transform sales team performance and build a bulletproof sales machine. He had a lot to share.
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Top Virtual Selling Challenges for Sellers?
One day you’re jet setting to that in-person client meeting, getting to know your prospects face-to-face, the next day your stuck in a home office, selling via a 13” monitor. That’s the way it was for me too, without a single in-person meeting for over a year now. For almost all B2B sellers, virtual selling
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