Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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On-Demand: Revive Your Content – How Unforgettable Design Impacts Seller Success
Optimizing Sales, Content and Value Enablement for Sales Success Having the right content can really make a huge difference in winning a deal or being an also-ran. This according to Sean Goldie, VP of Revenue Enablement and Strategy for Account-Based Marketing (ABM) leader 6sense, as we interviewed him at our annual EVOLVE 2021 community event.
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The static eBook is dead. Interactive content is the future.
Interactive content has become somewhat of a buzzword over the last year-and-a-half. Why is it so important? It’s not just that this content is more visual and engaging. It also remedies some of the bigger sales challenges created by static content including eBooks. The eBook had a good run after becoming an obvious, easier-to-navigate successor
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On-Demand: Are you Struggling to Forecast and Hit Your Revenue Targets? You Are Not Alone
Leveraging activity, content, value and intent data and revenue intelligence to evolve forecasting and boost sales productivity, predictability and performance When surveyed, most organizations admit to just how much their forecasting ability falls short, despite how much effort is put into it. In fact, according to Forrester Consulting and LinkedIn research: 60% of sales leaders
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Do I need sales enablement technology?
It is the most challenging selling environment ever, leaving many corporations to wonder, “do I need sales enablement technology?” The answer is yes – and not just for your sellers. Who Needs Sales Enablement Technology? In 2021, your entire revenue team, from marketing to sales to customer care, needs the tools, education, processes, and content
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Three Tips For A Modern Approach To Sales Enablement (Forbes Biz Dev Council)
Advancing Sales Enablement to Meet new Digital Selling and Buyer Needs B2B selling was already in flux when Covid-19 hit and dramatically accelerated changes around purchase decisions. Forrester’s 2021 B2B Buying Study revealed the buying behaviors that shifted over the past year and a half, and highlighted significant decision friction and the resultant lengthening of
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Partner and Sales Enablement Made Easy with Interactive Presentations, Business Value and Workspaces
Driving Sales Enablement Excellence with better content, value-focus and content portals How do you better grow your business with channel /business partners and key prospect accounts? It’s all about leveraging sales enablement to centralize, promote and share important content, selling with business value and ROI, and improving tracking and intelligence to improve visibility and intelligence.
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Are marketing teams replacing sales reps?
83% of a typical B2B purchase decision happens before a buyer engages with a vendor. That means today’s marketers, not sales reps, have the most influence over B2B buyers. With marketing teams sitting in the driver seat for the majority of the B2B buyer journey, some organizations wonder if they’ll soon replace sales reps altogether.
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The Engagement Gap: Top 4 Factors Influencing Buyer Purchase Decisions and How Sellers Stack Up w/Andy Springer (Rain Group)
When Tom initially came across some research from Rain Group about the growing engagement gap between buyer and seller he was floored, and you will be too. The results illuminated the four top factors influencing buyer purchase decisions, and unfortunately, just how sellers are falling short now that we are all virtual selling. If you
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EVOLVERS Spotlight: LSQ FastTrack Working Capital Calculator
LSQ is an innovative finance provider for growing companies. They wanted to provide an asset to help their prospects and customers understand the ability to unlock working capital to help fuel investment and growth, as well as determine potential cost savings from managing your accounts payable and suppliers more efficiently. LSQ partnered with Mediafly to
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Virtual Selling Success: From Pitching to Prescribing with a Problem Solving 101 Approach: w/ Tim Wackel (Sales Trainer/Speaker/Sales Hall of Fame Inductee)
When selling virtually, sellers are reporting some serious challenges, including the ability to connect, get stakeholders together, gain consensus and instill confidence in the decision, this according to Gartner. So how do you best overcome each of these challenges? To understand how best we tapped the wisdom of Tim Wackel, a leading sales trainer, keynote speaker, and
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