Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Marketers Perspective: Leveraging Content and Sales Enablement to Accelerate through the Turn: W/Shannon McNealy
In this interview we connected with Shannon McNealy, a rare mix of creative artist and smooth operator, recently named the Senior Marketing Manager for the Schiele Group, one of the largest print companies in the Midwest, and former-marketing manager and sales enablement pro for Abcomrents, a leading trade show rental provider. Shannon has worked for
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Jumpstart ROI: Developing and Scaling a Business Value Program in Less Than Six Weeks w/ Michael Ketchmere
In this interview with the Head of Business Value Consulting for sales performance management firm Xactly, Michael Ketchmere discussed his journey to develop and scale an effective business value program in less than six weeks. We discussed it all, including the rapid development process, five steps to assure successful launch, sales process integration, adoption, outcomes and evolution. On
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Virtual Selling: Building Relationships, Differentiating and Winning Sales Remotely
How do you build rapport with prospects, even though you are now limited to a 13″ virtual meeting screen?  How do you make sure you are not losing buyer engagement? How do you pivot from pitching to blueprinting business value? In my interview with co-author of the book Virtual Selling and sales training expert Dave
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