Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more5 Ways Marketers Can Impact Sales Meetings
In an earlier blog post, I talked about the 5 ways that salespeople can help marketing content. Now it’s time that we cover the other side of the coin: how marketers can positively impact sales meetings. Let’s take a look at how marketers can peek into the previously-closed doors of the sales meeting and empower
Continue Reading...Don’t Let Sales “Transformation” Scare You
Transformation is a bit of a loaded term. When people think of transformation, what comes to mind is a cumbersome, lengthy and painful process. The road to transformation is presumed to be filled with obstacles, with a low probability of success. The idea of your company going through something so jarring is understandably scary. But
Continue Reading...5 Big Takeaways from CEB Sales and Marketing 2015
As one of the sponsors of CEB’s Sales and Marketing Summit this year, Mediafly sent a few of our team members down to Las Vegas to mingle with the best and brightest in the field. We shared insights around how companies empower their marketers and sales reps, and attended sessions hosted by CEB executive advisors,
Continue Reading...Top 8 Ways to Improve Your Sales Collateral
Sales collateral isn’t the only part of the equation in B2B sales; you’ve got the quality of your product, competitive advantage, referrals, reviews and, crucially, your salespeople. The truth is, good sales collateral on its own probably won’t close a deal, but don’t let this deter your focus on creating impactful collateral. Your buyers will
Continue Reading...Deconstructing the Myth: People Hate Getting Sold To
“People hate getting sold to…but they love to buy.” Heard that one before? It’s repeated often enough. 1 out of 9 people are salespeople, and even some of them agree with this well-known adage. You would think, though, that if people truly hated getting sold to, there would be fewer salespeople. But unlike other roles
Continue Reading...Upcoming Webinar: Drive Sales Transformation With Content Concierges
On September 3rd at 11 a.m. CST, Mediafly will be hosting a free webinar featuring Peter O’Neill, Vice President & Research Director of Forrester. Peter will discuss how salespeople should use and deliver marketing content to bridge the last mile of the sales process, and how marketers can optimize that content. We’d like to set
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