Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Three-Part Framework to Close the Gap Between Buyers and Sellers
Tackling the disconnect between buyers and sellers in the sales and marketing ecosystem is a challenge for companies of all sizes, and across all industries. While only 8% of buyers believe sellers are adding value, buyers will purchase from sellers who can provide clear insight and a path to value 74% of the time.
Continue Reading...Three Tech Tips to Arm Your Sales Reps
I work with organizations challenged with enhancing the selling experience for both their customers and sales reps. Technology plays a key role in providing the perfect solution. By giving your sales reps the right tools, you enable their ability to communicate your value proposition and move the needle during every customer interaction.
Here are three tech tips to help arm your sales reps:
Continue Reading...Best Practices for the Modern Sales Meeting
Everyone knows that the sales landscape has changed radically over the last few years. The technology that reps use, the customer expectations that reps do more than take orders, the research that buyers do—the sales cycle looks very different compared to five years ago, let alone twenty. You might think that one part of the
Continue Reading...Count Money You’ve Lost from Ineffective Sales Meetings
There are two types of meetings sales reps will typically find themselves in: Customer-Facing Meetings: These are the meetings that sales reps thrive for, where weeks, months or even years of marketing, cold prospecting emails and voicemails lead. Sometimes they happen over the phone, sometimes over video conferencing and for field sales reps, many of
Continue Reading...Don’t Let Sales “Transformation” Scare You
Transformation is a bit of a loaded term. When people think of transformation, what comes to mind is a cumbersome, lengthy and painful process. The road to transformation is presumed to be filled with obstacles, with a low probability of success. The idea of your company going through something so jarring is understandably scary. But
Continue Reading...Want to Differentiate Your Pitch? Stop Pitching
Need the 7 steps for making a good sales pitch? 16 steps to an irresistible sales pitch? How about the 7 deadly sins of pitching? We all love a good listicle, but we can boil all of these down into one piece of advice: stop pitching. That’s right; differentiate yourself from the pitch. Okay, cold
Continue Reading...Deconstructing the Myth: People Hate Getting Sold To
“People hate getting sold to…but they love to buy.” Heard that one before? It’s repeated often enough. 1 out of 9 people are salespeople, and even some of them agree with this well-known adage. You would think, though, that if people truly hated getting sold to, there would be fewer salespeople. But unlike other roles
Continue Reading...Selling Without Printed Materials
The cultural shift from a print-centric to a digital business model has greatly impacted the sales landscape. In the age of the Internet, buyers are educating themselves online and engaging with salespeople later in the buying cycle. With more of the selling and buying processes being conducted digitally, companies are arming their salespeople with tools
Continue Reading...Mobile Innovation: How Mature Are You?
Mobility has completely transformed our daily interactions. We now operate in a world that expects to get exactly what they want in immediate context and moments of need. Forrester refers to this way of thinking as “the mobile mind shift.” With this shift comes opportunity for the enterprise. An opportunity to leverage mobile innovation to
Continue Reading...Three Tips for Improving Sales Collateral
In the past, we’ve talked about how strong alignment between your sales and marketing teams is crucial to the success of an organization. As content creators, it is essential for marketing teams to produce content that sales teams actively use and find helpful. Content that hinders their performance might be disconnected from the daily challenges
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