Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreEnterprise Mobile Content from SharePoint Can Be Sexy, Elegant and Engaging
Microsoft SharePoint is a fantastic tool that does numerous things well. It allows companies to manage complex workflows, create Intranet and web portals, and manage sales and marketing materials across large companies. Unfortunately, without the right mobile app, you risk losing the impact and sizzle of your mobile presentations and mobile content. Out-of-the-box, SharePoint has two
Continue Reading...9-5 No Longer: How the Mobile Shift Is Changing Workplace Culture
The B2B mobile shift and enterprise mobility solutions are enabling both flexibility and process standardization. These benefits also mean that there is no longer a defined start and end time to the typical workday. Heck, the idea of a typical workday is anything but typical. “The punch in, punch out work environment is nearly obsolete,” says virtual service
Continue Reading...Experts Weigh In On Mobile Security
Prepare yourselves…techies are claiming that mobile technology will be more secure than traditional computing by the year 2014. The reason? It is because companies are increasingly adopting security strategies focusing on mobility, so the likelihood of mobility having superior security features in place is high. With both BYOD policies and emerging technology in place, mobile
Continue Reading...3 Common Concerns Around BYOD and the Solutions
Enterprise mobility, mobile sales enablement, digital content management, CMS, CRM, cloud computing…the list of top mobile technology terms is daunting and constantly changing. Conquering the title wave of mobility can be intimidating for both small business owners and major corporations alike; security risks consistently being the leading issue in the mind’s of decision makers. Although today’s business leaders strive to
Continue Reading...Is Your Sales Enablement Technology “Sales Friendly?”
As I was navigating the vast array of mobile sales enablement technology solutions available in the current market, I was a little shocked…ok, a lot shocked. The landscape wasn’t exactly what I was expecting. There are a multitude of options that support each step of the sales process but very few that are sales friendly.
Continue Reading...The Tidal Wave of Mobility In Team-Based Sales
There is a well-known statistic in sales; 10% of sales reps generate 80% of closed business deals. This uneven distribution of sales ability cripples team morale and further constrains the resources of the sales enablement team. Too frequently, managers focus the majority of their time on the 10% of sales reps who are earning most
Continue Reading...Don’t Fear the Apps: Mobilizing Your Production Process
First off, I hope that the title made you think of Will Ferrell playing a cowbell. Now let’s move on to business: mobilizing your production process for video. If you’re reading this, I’m going to assume that you’re in the film and television production business or other related field, so I’m going to put this
Continue Reading...Negative Impacts of iOS 7 on Enterprise Apps
Apple is radically changing iOS 7’s user interface and experience. While the verdict is still out whether this represents a major step forward for iOS, it represents a dramatic step backward for companies that have dozens to hundreds of apps built by third parties development firms. The simplified user interface means that a lot of things that were
Continue Reading...The Costs of Not Mobilizing Your Enterprise
I think we all know the feeling. You’re tired on a Saturday evening, your friends are begging you to come out with them, but you reluctantly decline. The next day they’re all talking about how awesome it was, and how Bono showed up and bought everyone a shot and a pair of sunglasses, or you
Continue Reading...Marketing and IT Are Teaming Up: Here’s Why
Long gone are the days where a company’s marketing and tech teams are independent with little-to-no collaboration. As of recently, companies are making a strong shift toward merging the two divisions given marketing’s push to use mobile technology. Marketing teams are becoming less overlooked in mobility conversations as they increasingly become the main advocate for
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