Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Value selling: what the experts have to say about adoption, methodology, ROI & more
Value selling is a crucial strategy for businesses looking to establish long-term relationships with their customers and break through the dreaded no-decision. However, it’s not always easy to execute effectively. That’s why we’ve turned to some of the top value-selling experts. Michelle Bai (Head of Analytics and Value, Digital Strategy Group at Adobe) and Jose
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How to build a sales coaching culture that drives more revenue
Sales coaching is a crucial part of your sales program. On average, companies that invest in training and coaching their employees can expect a 353% return on investment, a 29% increase in win rate, an 8.4% increase in revenue year-over-year, and are 57% more effective than their competitors that have no formal training program. Yet,
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How to shorten your sales cycle
When it comes to increasing revenue, most B2B teams focus on three core areas: Increasing win rates Growing your annual contract value (ACV) Winning deals faster While the 3rd of these options is usually considered the easiest and quickest to achieve, it’s also often the most misunderstood. Here, we’re breaking down how to shorten your
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A proven framework to value sell at every touchpoint
So, you’re ready to move to value selling. You can see the sense in selling based on the value your solution brings to each customer, rather than wasting your customer’s attention on features and benefits that don’t speak to their needs. Value selling looks like the best way to serve your customers, and grow your
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How to create more sales coaching impact with fewer calories burned
Cited as the most important role that frontline managers play by 74% of leading companies, sales coaching is a critical part of every sales organization. But, it can be very time-consuming for managers juggling many other responsibilities. To help, we’ve outlined how sales managers can create more sales coaching impact with fewer calories burned. What
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Evaluating value selling maturity
Where is your organization on the value selling maturity scale? 87% of high-growth companies now take a value-based approach to sales. Meanwhile, Rain Group reports improving the ability to communicate value is a top priority for 70% of sales organizations. Value selling is not just the recommended way to sell. It is the only way
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How talent intelligence can help you hit sales targets
Workplace dynamics have evolved immensely over the last decade. The workforce has also changed a lot during that period. Today’s revenue teams are no longer content with the workplace culture of yesterday. Extrinsic motivators that propelled productivity decades ago are no longer enough to motivate employees. And competitors are always lurking, ready to capitalize on
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Is it time for PowerPoint to step down and retire for good?
We originally asked if it was time for PowerPoint to step down and retire for good in a blog article in 2015. A lot has happened since then, so I thought I’d revisit that article to see if what we said has played out. Is it time for PowerPoint to retire? Launched in 1987 for
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Top 10 sales outreach tips for 2023
Sales outreach is a critical part of a rep’s daily routine. The average sales rep makes 52 calls every day. Yet, 63% of sellers say cold calling is the worst part of their job. Want to make it better? Here are ten tips to make sales calls easier — and more productive. 1. Treat each
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5 considerations for your digital marketing strategy
I have no authority to do this, but I’m making a pronouncement: value has overtaken benefits as the heart of digital marketing strategy. You might respond to this in several ways. 100% agree. Really? That’s not my experience. Aren’t benefits and value the same thing? I’m going to high-five the first response and hope to
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