Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more3 Ways to Add Intelligence to Your Sales Content
Marketers have generally relegated static HTML pages to the past (though Berkshire Hathaway’s website is still going strong). Marketing content needs to be smart: it needs to know who you are, respond to your device, and even tell you where you should go next. Sales content, on the other hand, still has a way to
Continue Reading...Is Mobile-First Content Management the Best Approach?
We’re living in a mobile world. Our everyday lives as consumers or businesspeople are saturated with mobile technologies such as tablets, smartphones, or other connected devices. Creating mobile apps and adopting mobile-first strategies to improve business operations is top-of-mind across every industry. Keeping this in mind, you would think that mobile-first is the holy grail for business approaches—the divine
Continue Reading...How Hollywood Powers Our Secure Content Delivery
You might know about Mediafly’s SalesKit solution, which helps Fortune-ranked companies deliver the perfect in-person selling experience. But have you heard of ProReview? ProReview helps distribute pre-screen content for the world’s biggest film and television studios, as well as media agencies. If you think that B2B sales and Hollywood are worlds apart, you’re absolutely right.
Continue Reading...2016: Deliver the Perfect Selling Experience
2015 saw huge leaps forward for sales and marketing professionals, and 2016 will see their roles continue to evolve. Last year, Mediafly introduced The Customer Interaction Platform because we believe that the in-person customer interaction demands a greater focus than ever before. Buyers are changing, and rather than recoil at headlines like “Death of a
Continue Reading...CRM: Great Sales Management, Bad Sales Enablement
This is part 3 of our series on various sales solutions and what those solutions mean to the sales reps who use them. Part 1 defined all of the different solutions that salespeople may encounter as a part of their technology resources. Part 2 looked at how salespeople can (and can’t) use content management systems
Continue Reading...How to Streamline Your Software’s Time-To-Market
In today’s professional world, software drives every aspect of nearly every business. A recent Forrester Research brief discussed how application development and delivery professionals (AD&D pros) must focus their energy on the common source of industry inefficiency: wasting their developers’ time. Developers are now being recognized for the artistry that coding requires; they can’t simply
Continue Reading...5 Ways Marketers Can Impact Sales Meetings
In an earlier blog post, I talked about the 5 ways that salespeople can help marketing content. Now it’s time that we cover the other side of the coin: how marketers can positively impact sales meetings. Let’s take a look at how marketers can peek into the previously-closed doors of the sales meeting and empower
Continue Reading...5 Ways Salespeople Can Impact Marketing Content
The big focus in 2016 will continue to be aligning sales and marketing around the customer. A lot of companies are on board with the sales and marketing lovefest, but have trouble putting that alignment into action. Other companies aren’t on board yet because they think that there’s a reason for separating the departments. There
Continue Reading...Sales Conversations: Unlock Your Marketing Potential
A recent report, published by top advisory firm Forrester Research, highlighted the importance of the relationship between marketers, the marketing content they produce and sales departments. B2B marketing content fuels both effective demand creation and successful sales conversations; that’s why marketers must work closely with salespeople and arm them with the right material to transform
Continue Reading...Content Management and Sales Are Like Oil and Water
This is part 2 of our series on various sales solutions and what those solutions mean to the sales reps who use them. Part 1 defined all of the different solutions that salespeople may encounter as a part of their technology resources. In my last blog, I defined Content Management Systems (CMS) as solutions that
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