Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreThe Half-Hour Sales Appointment
Think back to the last in-person appointment you set with a prospect (or likewise, with a team member). “Can we find an hour on each other’s calendars?” Maybe it’s an hour and a half, maybe even two hours, but no way you’re going to go below that, right? In a recent article on Psychology Today,
Continue Reading...Sales Enablement Should Work For You—Not Vice Versa
Sales enablement involves far more than excellent technology. “Sales enablement” is a broad term, but at the end of the day, its main goal is to increase sales productivity. That’s done on multiple fronts, including consistent content throughout the buying cycle, training, coaching, and sales process improvements. Sales enablement is part of the sales transformation
Continue Reading...Why Prospecting Challenges B2B Marketers
The digital presence of B2B companies like HubSpot, MailChimp and even shipping giant, Maersk, could give some B2C brands a run for their money. But despite the advanced techniques that some B2B companies are using, B2B marketers are struggling to catch up to the digital age as well as B2C companies. Forrester Research, in collaboration
Continue Reading...Best Practices for the Modern Sales Meeting
Everyone knows that the sales landscape has changed radically over the last few years. The technology that reps use, the customer expectations that reps do more than take orders, the research that buyers do—the sales cycle looks very different compared to five years ago, let alone twenty. You might think that one part of the
Continue Reading...7 Sales Content Metrics That Matter Most
Good marketers know their top marketing KPIs and metrics. With the ease of marketing automation and web analytics, there’s no good excuse for not having those metrics on hand to develop your programs and prove their worth to executives. Not to mention, there are many resources for the best KPIs to track. Now, the time
Continue Reading...Count Money You’ve Lost from Ineffective Sales Meetings
There are two types of meetings sales reps will typically find themselves in: Customer-Facing Meetings: These are the meetings that sales reps thrive for, where weeks, months or even years of marketing, cold prospecting emails and voicemails lead. Sometimes they happen over the phone, sometimes over video conferencing and for field sales reps, many of
Continue Reading...Differentiating Your B2B Content: 4 Lessons from B2C
Marketers know that selling to other businesses is a different endeavor from selling to consumers. For many companies, “different” translates into dry and boring. But why should it? Even though you’re selling to a “business,” you’re not selling to a faceless entity; you’re selling to a few key decision-makers, and they’re just as human as
Continue Reading...5 Reasons You Need Interactive Sales Content
As sales reps become less and less reliant upon PowerPoint decks and stilted sales presentations, advanced sales organizations are turning their eyes to the next stage in sales enablement: Interactive sales content. What interactive content doesn’t do is eliminate the sales rep—in fact, it takes the sales rep and makes them a key player in
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How Sales Reps Get Value From CRM: Integration
This is part 4 of our series on various sales solutions and how those solutions impact the sales reps who use them. Part 1 defined all of the different tools that salespeople may encounter as a part of their technology resources. Part 2 looked at how salespeople can (and can’t) use content management systems
Continue Reading...The Rise of the Content Concierge
In the past year, you may have seen some doom and gloom headlines, including, but not limited to: “Digital Marketing and Death of a B2B Salesman” “Will Digital Cause the Death of the B2B Salesman?” “1 Million B2B Sales Jobs Will Vanish by 2020” These types of headlines aren’t unique to the sales profession, of
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