Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreAnnouncing SalesKit Meeting Tracker
Here at Mediafly, we work hard to make the lives of salespeople better. We talk to a lot of salespeople, and what we hear from reps over and over again is “I hate my CRM.” This feeling comes from many reasons: While CRM is very valuable to sales management, salespeople find these systems add little
Continue Reading...Proven Tips for Improving Sales Productivity
Improving sales productivity is a challenge for most B2B businesses, so it’s not surprising how much focus there is on sales teams’ efficiency and effectiveness so that their actions will positively affect revenues. The goal is twofold: to maximize sales results while simultaneously minimizing the resources expended toward achieving those results. Even top sales team
Continue Reading...Defining the Perfect Selling Experience: Janice Mars
Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
Continue Reading...ABCD: Inbound Sales Kills “Always Be Closing”
“A-B-C,” Alec Baldwin’s character shouts at his bullpen of salesmen in Glengarry Glen Ross. “A-Always, B-Be, C-Closing. Always Be Closing. ALWAYS BE CLOSING.” The prospects: irrelevant. Their needs: irrelevant. Anything besides closing: irrelevant. While his character may have been an exaggeration of the worst tendencies of the “closer”—the type of salesperson who will do anything
Continue Reading...Fly on the Wall: A Look at Mediafly’s Culture and Our People
We love ping-pong at Mediafly (and Peapod and our beer cart…and ping-pong), but a great culture goes beyond having awesome perks. What makes this company really special—and what makes me truly fortunate as a CEO—is the group of stunning Flyers we’ve brought together above the Magnificent Mile. We want to highlight a few of the
Continue Reading...7 Deadly B2B Sales Content Sins
Not too long ago, we showed you what really (really, really) bad B2B content marketing looks like. We thought it would only be fair to put the spotlight on the really, really bad sales content that greets prospects when they’re further down the sales cycle. Marketing content is often the first thing a prospect sees
Continue Reading...This Infographic Reveals the Sole Survivor in B2B Sales
The US B2B sales force is declining. Well, some of the sales force. Sales for Life leveraged Forrester’s extensive research on the new role of salespeople in the age of the digitally-driven customer to create an infographic that illustrates how companies can adapt. The graphic flips the narrative that B2B sales is dead. Yes, one
Continue Reading...Want a Stronger Sales Team? 3 Ways to Do It
From “a house divided cannot stand” to “no man is an island” to the slightly less literary, “teamwork makes the dream work,” the value of playing as a team versus every man for himself can’t be understated. A sales team is always going to be stronger than a collection of individuals looking out for themselves.
Continue Reading...7 Deadly B2B Content Marketing Sins
Effective content marketing can mean increased web traffic, better leads and bigger deals. That’s the good news. The bad news is that only 30 percent of B2B marketers feel that their company has an effective content marketing program. Okay, there’s actually more good news. The other good news is that of the marketers who know
Continue Reading...Defining the Perfect Selling Experience: Deb Calvert
Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
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