Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreThe Science of Storyselling [Infographic]
Everyone loves a good story. It doesn’t matter the format—whether it’s a 30 second ad on TV or a thousand page novel, people engage with a compelling yarn. When you put storytelling front and center in the selling experience, what you get is called storyselling. So while storytelling should be a crucial part of the
Continue Reading...Defining the Perfect Selling Experience: Jim Burns
Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
Continue Reading...Your Sales Content Doesn’t Resonate with Buyers [Report]
In recent research, Forrester has found that sellers demonstrate strong knowledge about their products only 52 percent of the time. What should be alarming, though, is that only 10 percent of buyers think that salespeople understand their specific concerns or are able to share relevant information with them. Buyers are looking for helpful information, but
Continue Reading...Why Sales Leaders Are Excited for 2016 [New Research]
With over 5.4 million sales pipeline transactions in their database last year, InsideSales.com has nearly unprecedented insight into sales cycles and the state of sales in 2016. Luckily for the rest of us, they’ve combined that data with surveys from over 600 sales leaders for a comprehensive report on important sales trends in their new
Continue Reading...Proven Tips for Marketing Productivity
Sales productivity is a hot topic across all industries, with salespeople’s selling time versus non-selling time critical towards a company’s revenue. Marketing productivity, on the other hand, hasn’t gotten the same attention. Marketing automation gets a lot of buzz—automation, for example, can create intelligent lists to segment your mailing lists in a few seconds instead
Continue Reading...Where “Sales Enablement” Tools Fit [eBook]
While CRM solutions like Salesforce and Microsoft Dynamics tout more features every quarter, they don’t address every need for sales organizations. CRM is just one of the many acronyms you can find at every major company’s sales tech stack alongside LMS, ERP, ECM and more. One major problem with these solutions? Adoption. There are a
Continue Reading...B2B Sales Cycles are Getting Longer—And That’s Okay
If in the past year you’ve sensed the B2B sales cycle becoming longer, you weren’t imagining things. Today’s B2B companies are coping with longer sales cycles due to a number of factors, starting with changing buyer behavior. For example, there are more channels with which to engage customers and an always-connected environment that prompts far
Continue Reading...Defining the Perfect Selling Experience: Matt Heinz
Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
Continue Reading...Buying Enterprise Software Can Be Less Awful [Guide]
More than ever, people who aren’t in an IT role (e.g., marketers, salespeople, human resources) end up becoming software decision makers. That is, they’re responsible for selecting software solutions that affect a huge number of people in their company. With the abundance (and, let’s face it, sometimes overabundance) of information about different vendors, it’s totally
Continue Reading...Have We Defined Sales Enablement Yet? [Infographic]
Back in 2013, consultant and speaker Matt Heinz wrote that a “tactical definition of sales enablement that fits all companies—sizes, industries, cultures—would be next to impossible.” However, hundreds of companies place themselves under the umbrella of “sales enablement technology.” How can they be so confident that they can enable sales if the definition varies across
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