Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreIneffective Sales Training Hurts Even the Best [Infographic]
Without coaching, you retain 100% of your sales training. The problem comes on day 30, when you’ve lost a whopping 87% of training insights. Sales productivity is often talked about in the context of time prepping for meetings and time saved by a CRM, but CEB recently examined productivity in the context of training and
Continue Reading...Avoiding Insanity with Product Differentiation
Albert Einstein may or may not have made the famous statement about the definition of insanity being “doing the same thing over and over and expecting different results.” But wherever that saying originated, there’s plenty of truth in it, and it’s used by countless individuals and organizations as a way of saying, “If we want
Continue Reading...Obstacles Salespeople Face When Trying to be Customer-Centric
This post originally appeared on the Synthesis Technology blog. When developed and used properly, buyer personas can help marketers and salespeople win more business. By talking to clients, leads, and prospects, your team can implement highly effective communications that drive new and retained assets. When a company develops effective communications, it leaves buyers thinking, “This firm really
Continue Reading...“No Thanks, I’m Just Looking.” The Need for Guided Selling
When customers find exactly what they need quickly while experiencing personalized service, everyone wins. Guided selling and personalization are natural partners. Both speak to the customer’s need to find certain products or services, and to the customer’s need to feel like a three-dimensional, unique person rather than just another quota. Comprehensive product knowledge combined with
Continue Reading...Defining the Perfect Selling Experience: Jennifer Gluckow
Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
Continue Reading...Now Boarding: A Guide to Onboarding New Sales Reps
Just as you welcome and onboard new customers, you should also roll out the proverbial red carpet for your new sales reps. After all, you hope to have a long, mutually beneficial relationship, and you want to start things out right. A well thought-out sales onboarding process helps all parties begin on a positive note,
Continue Reading...Dear Enterprise Software Product Manager: Consider Scale
Discussions about design and UX for software these days so often focus on onboarding. Providing a great onboarding flow is the quickest way for your users to find value in your new feature. After all, the sooner a new user is able to find value, the more sticky it’ll be for them, and the less
Continue Reading...Salesforce NYC: It’s Not Goodbye, It’s “See You at Dreamforce!”
Last week, Salesforce brought the best of Dreamforce to New York as part of its World Tour and Mediafly joined as a Gold Sponsor. While we’re bummed that it’s over, we’re also more excited than ever for Dreamforce, which is just 4 months away. Here are a few highlights for those that missed it that
Continue Reading...Marketer’s Guide to the Sales Tech Stack
More than ever, salespeople depend on marketers to provide them with the tools to engage with their customers and their big appetites for content, whether it’s through case studies, videos, whitepapers, and more. With the interplay between content and technology (for example, interactive quizzes and event-triggered emails), many marketers are finding themselves delving deeper into
Continue Reading...3 Signs You Need to Audit Your Sales Content
With more companies investing cash into creating content, it’s easy to clog up your content management solution over just a few months of content creation. For some marketers, that might not seem like a particularly big issue. After all, you made it, you know what the purpose is, and you know where to easily find
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