Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more6 Reasons Why We’re Excited for Dreamforce 2016!
With Dreamforce quickly approaching (two weeks!), we’re counting down 6 (of the many) reasons why we’re so excited for the largest Salesforce event of the year—especially because this is our first Dreamforce! As we mentioned in a previous blog, we’ve traveled coast-to-coast with Salesforce this year, and are capping off 2016 by sponsoring Dreamforce! Here’s
Continue Reading...Mediafly is Bringing The Girls’ Lounge to Dreamforce 2016!
Image credit: The Girls’ Lounge RSVP: sblue@www.mediafly.com Mediafly is excited to be partnering with Appirio and Medallia to bring a one-of-a-kind destination to Dreamforce 2016: The Girls’ Lounge! The lounge will serve as a place for women to connect, collaborate and empower each other, and discuss the importance of equality in the workplace—something that Salesforce
Continue Reading...Mediafly Me to the Moon: Dreamforce 2016
We’ve traveled from coast to coast this year with Salesforce, and we’re excited to “fly away” to Dreamforce—only 4 weeks away! In May, we joined Salesforce as they brought the best of Dreamforce to the Big Apple. At the New York World Tour event, we had the chance to preview our sales enablement tool and
Continue Reading...Perfect Pitch: Winning (and Losing) Sales Pitch Examples
If you’re pitching in a baseball or softball game, you want to get the batter out, whether swinging or just watching as those perfect pitches drop right into the strike zone. With sales pitches, it’s a little different—you want to deliver the perfect pitch, but you want the batter to swing and connect, because ultimately,
Continue Reading...Defining the Perfect Selling Experience with David Hoffeld
Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
Continue Reading...Using Guided Selling to Improve Conversations
What do you think of when you hear “Guided Selling”? If you’re a consumer, you might think of recommendations for other items you might like after you add something to your cart or make a purchase online. You might also think of a questionnaire when you’re choosing features for a new laptop or phone. Salespeople
Continue Reading...Guide to Mastering Your Sales Content Audit
With more companies investing cash into creating content, it’s easy to clog up your content management solution with just a few months of content creation. For some marketers, that might not seem like a particularly big issue. After all, you made it, you know what the purpose is, and you know where to easily find
Continue Reading...5 Big Moments from Midwest Dreamin’ 2016
You might know that Salesforce takes the best of Dreamforce around the world before the main event on their World Tour. In addition to World Tour, Chicago’s Navy Pier plays host to Midwest Dreamin’, a “super user group” event hosted by Midwest group leaders with keynotes and musical guests that give a taste of what’s
Continue Reading...Tech Adoption Fuels B2B Marketing Strategy
Simply having the right tools doesn’t necessarily mean that you know how to use them. But Salesforce’s 2016 State of B2B Marketing Report reveals that there’s an undeniable tie between using sales and marketing technology and B2B marketing performance: Excerpt from Pardot Infographic High performers, Salesforce found, use an average of 13 tools and
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Where Sales And Marketing Work Together In The Customer Lifecycle
It’s easy to view marketing and sales as a one way street. The marketing team brings out the leads, the sales team closes the deal. But marketing and sales are, in fact, symbiotic. Functioning together can push both to greater heights, whether you’re looking to raise awareness of a product or bringing a customer to
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