Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMediafly is Hitting the Road with Salesforce in the Big Apple!
BY LOU BARREIRO @lou_barreiro The city so nice, they named it twice. What better place than the Big Apple to learn about Salesforce’s latest and greatest products? Join Mediafly at Booth #121 on May 2nd for the Salesforce World Tour in New York City at the Javits Center to get insight on what Salesforce
Continue Reading...Sales Horror Stories: Conference Bridge Nightmares
Oh, how I love the world of sales. Fast-paced, challenging, and unpredictable are some the words I would use to describe it. If I had to choose one of my favorite things, it would be presenting. Meeting people from different brands, hearing their challenges, and designing solutions are what drives me every day.
Continue Reading...Sales Horror Stories: How an Agenda Changed the Perfect Opportunity
Throughout my career, I have seen several sales presentations that ranged from perfection to an utter nightmare. Working in sales you expect things to be unpredictable, as there are always a million things that could go wrong. Like a good John Carpenter horror movie, there was one experience that I had been a part of, that was the stuff of nightmares.
Continue Reading...Prepare your Sales Presentation like an Ice Cream Sundae
During my childhood, on hot sticky summer days, my father and I would get ice cream sundaes to help us cool off. Margie’s Candies, a sundae shop and Chicago staple since 1921, was our go-to place to fill our bellies with all the deliciousness they offered. But what was so special about Margie’s Candies that kept us going there each summer? It was all about their presentation.
Continue Reading...Checkmate: 3 Tips to help you Survive Digital Transformation
For many CMOs, navigating the digital landscape can be a lot like a game of chess. Every decision that is made needs to be strategic, calculated, and adaptable. Each piece has its own function that is integral to the overall comprehensive strategy. As the digital landscape continues to evolve, digital transformation has become the new king across the globe.
Continue Reading...Bereit Machen: Mediafly is Partnering with Salesforce at CeBIT 2017!
Fasten your seatbelts! With more than 200,000 participants, CeBIT 2017 will be taking over Hannover, Germany next week in what is considered to be one of the biggest digital transformation events in the world. At CeBIT attendees will be able to learn about the latest trends in digital transformation and how it can impact their business.
Continue Reading...Improving CPG Sales by Unleashing the Power of your Network
BY LOU BARREIRO @lou_barreiro Connecting with buyers has become more difficult as technology continues to change the way we interact with each other. Marketing and sales leadership are finding challenges in being able to cut through all the digital noise that buyers go through on a daily basis. This leads to buyers having preconceived notions
Continue Reading...What We Learned at Dreamforce 2016
Now that the dust has settled from Dreamforce 2016, we are looking back at some of our favorite moments—and what we learned at one of the biggest tech conferences of the year. We learned that “Girl Power” is strong. With the Girls’ Lounge, The Women’s Leadership Summit, and the Women & Equality Keynote, the topic
Continue Reading...Mediafly Announces Involvement In Nielsen Connected Partner Program
Mediafly is excited to announce that we are partnering with Nielsen, as member of their Connected Partner Program. As stated in Forbes, “The Nielsen Connected Partner Program means that for the first time, the company – which collects data from point of sales and e-commerce systems as well as through consumer focus panels – will
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Is Your Use of Sales Technology Fully Evolved?
In a recent report, How To Improve Your Top Line With Salesperson-Centric Software, Forrester analyst John Bruno found that many organizations are “leaving money on the table” by not fully embracing a comprehensive sales technology strategy. Guess what. It’s not just “many” organizations – it’s most! A separate market analysis just released by Forrester Consulting,
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