Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Tackle Manufacturing Sales Challenges with Sales Enablement
Selling in a digital-first world comes with a unique set of challenges for manufacturers. In an industry that once relied heavily on relationship-based selling, manufacturing companies are quickly realizing they’re no longer able to simply “wine and dine” prospective buyers to make a sale. The stakes are changing, and buyers want more. In the age
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Top Eight Considerations for Selecting a Sales Enablement Technology
The Sales Enablement space continues to pick up speed, and for good reason. According to a Forrester Consulting study, commissioned by Mediafly, companies that implement an interactive Sales Enablement platform accelerate deal closure by up to 43% and drive company growth by up to 60%1. Planning to incorporate a Sales Enablement technology into your overall
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Adopting an Ecosystem View of Sales Technology
I’ve said it before, and I’ll say it again. “Your buyer has changed.” Touting the features and functions of your product in static sales presentations won’t help your sellers hit their quotas. Leading value-driven sales discussions that address your buyer’s challenges while demonstrating the financial impact your product or service will have on their business
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Lead Software Engineer Reflects on 10 Years at Mediafly
This month marks my ten year anniversary with Mediafly. To celebrate, I’ve taken some time to reflect on how I got to where I am today and what Mediafly means to me. It’s been a wild ride. Let’s start at the beginning. Before joining Mediafly in 2008, I was studying computer art and digital media
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Mediafly Wins MarTech Breakthrough Award: Best Content Sharing Platform
With over 2,000 nominations coming in from all over the world for this year’s MarTech Breakthrough Awards, Mediafly is thrilled to announce we’ve been selected as the winner of the “Best Content Sharing Platform” award. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry.
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Maximize Your Indirect Sales Channel for Stronger Sales Outcomes
If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck
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Mediafly Named to Inc. 5000 List of Fastest Growing Companies for Fifth Consecutive Year
For the fifth consecutive year, Mediafly has been named to Inc.’s Fastest Growing Companies. With 68% revenue growth, we’re excited to see continued development year after year. The list contains the nation’s fastest-growing private companies and is one of the most competitive classifications. In fact, only 10% of companies have made the list five times.
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5 Reasons B2B Companies Should Stop Treating Their Distribution Channels Like Second-Class Citizens
In April 2018, Mediafly commissioned Forrester Consulting to explore how B2B companies support both direct and indirect sellers with sales enablement technologies. Through an online survey of 227 sales and marketing leaders, Forrester found that B2B Enterprises overwhelmingly prioritize providing tools and training for their direct sellers over indirect or partner sellers. Forrester also found
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5 Reasons Showing ROI Enables Sellers to Win New Business
Today’s modern sellers leverage so many techniques and technologies when closing new business that it’s hard to pinpoint what makes the sale. It could be an outstanding demo, a glowing reference, or your discovery-based sales process, but with longer sales cycles and more buyer touchpoints, the reason a deal closes has become increasingly difficult to
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Go Beyond Sales Enablement to Engage the Modern Buyer
While the modern B2B buyer is changing the way they interact with salespeople, it might seem like a no-brainer that salespeople should be changing the way they interact with buyers. So why do only 8% of B2B buyers believe they’re getting value from their sales interactions1? Mediafly’s EVP Sales, Matt Suggs, joined The Sales Whisperer,
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