Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Mediafly Cares Update: Giving Back in 2019
At Mediafly, we are proud that many of our colleagues (affectionately known as “Flyers”) spend time outside of work volunteering in their local communities. To build upon these efforts, we launched Mediafly Cares, an employee-led philanthropy dedicated to improving the world around us, in 2018. Using Flyers’ feedback to shape our mission, Mediafly Cares initiatives
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Sales Enablement And Content Management: 16 Reasons To Prioritize It Now To Boost Buyer Engagement
“Why is there such a gap between my top sellers and my average ones?” If you landed on this page (congrats, by the way – it’ll be outrageously helpful), you have asked that question before. Probably daily. And the answer is simple – they’re either lacking great content, effective sales enablement, or in many cases,
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How to Achieve Sales Targets: The sales story you should be telling to ignite change (and the tools to make it happen)
Today’s uber-connected buyer might seem to be holding all of the cards, but perception isn’t reality. While buyers are empowered to navigate most of the journey without a sales presence, they often get lost. The complex purchasing journey brings more of everything – information about your competitors, messaging, leverage and solution options. It also brings
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Why Digital Sales Transformation Is Not Optional
Act now or risk being left behind. Today, more deals are being lost to a commitment to the status quo than to competitors. Moving towards digital sales transformation is non-negotiable if you wish to remain competitive and ultimately, to stay alive. It’s like merging onto a highway in a horse-drawn carriage. Not only do you
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Top 5 Benefits of AI-Powered Sales Enablement
A new InsideSales study revealed that 25% of respondents said the biggest obstacle to using AI at work is that they don’t understand it. You don’t have to be a tech expert to associate artificial intelligence (AI) with tasks made easier. AI has undeniably achieved mainstream awareness; on an almost daily basis, we engage with
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Mediafly (Literally) Wrote the Book on Value-Based Selling
It seems counterintuitive. Buying is unarguably easier and faster now – often even without tangible currency, but simply a thumbprint. We move through our day expecting to press a button and receive what we purchased in mere moments. Yet, if everyday consumer purchases require nothing more than a functioning thumb, why is the B2B buying
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How Sales Enablement Helps Overcome the Top 3 CPG Sales Challenges (with proof it works!)
The Consumer Packaged Goods (CPG) industry has grown increasingly crowded and competitive. Meanwhile, transactional selling and brand loyalty are on the decline. So how do you ensure your CPG sellers differentiate themselves and products to engage buyers and compete with the competition? In case you haven’t heard, relationship-based selling is out, and value-based selling is
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The Value (R)evolution: Value-Based Sales Tools for Sales Reps
Boost Sales Reps’ Effectiveness By Moving Sales Engagements from Pitch to Purpose Buyers are frustrated, they suffer from a serious case of data overload. A recent research report from Gartner indicates just how much buyers are struggling with buyer journey friction. They spend two-thirds of their time gathering, processing, and de-conflicting information and ultimately, trying
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3 Ways to Increase CRM Adoption with Sales Enablement Technology
Combine CRM with a sales enablement platform to put your content to work According to Forrester Research, when properly integrated, CRM ROI can exceed a whopping 245%. The impact of CRM on the sales process – starting as early as the 80’s – is undeniable. Its early life as a sales force automation (SFA) tool
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Mediafly Featured in G2 Crowd’s Best Sales Enablement Software 2019 Spring Report
Mediafly was identified as a leader in G2 Crowd’s 2019 Spring Grid report for Best Sales Enablement Software, with exceptional ratings in the content management, presentations, and ease of use categories. The Grid® represents the opinions of verified solution users and rates vendors through an algorithm based on data sourced from product reviews and aggregated
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