Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Value Acceleration: a Customer Lifecycle Approach
If building value specific to each customer is of interest, hear from Tom Pisello, the “ROI Guy” in this podcast brief on how to build value at each stage of the customer journey. With the rise of what Tom calls the CFno, he discusses the importance of Customer Everboarding to quickly establish value, continuously capture
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Value Acceleration (EVOLVE 2021 Spring w/ NxStage)
How do you present credible financial justification to convince economic focused buyers to change? How do you quickly migrate from ROI spreadsheets to a more effective value enablement solution? How do you scale the program so all sellers can better communicate and quantify differentiating value? We explore the answers to these questions and dive into
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Content 2.0 – The Art of the Possible (EVOLVE 2021 Spring w/ Sealed Air)
What do you improve the focus on existing strategic customers and enable better account management? How can you get sellers to quickly evolve from pitching products to selling with value? How can you be sure sellers are aware and enabled on all new initiatives, campaigns and products to fuel growth? These were the three key
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Content is King, Engagement is Queen (EVOLVE 2021 Spring w/ Laura Ramos – Forrester)
What content do buyers need to help make faster, better decisions? As a seller and marketer, what can I do to develop and deliver this content to best effect? We kicked off our EVOLVE 2021 Spring event with an interview of Laura Ramos, currently a VP and Principal Analyst at research firm Forrester, where she
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Digital Selling: Sales Enablement is the Icing on Your SugarCRM Cake
When you think of life’s perfect combinations, what comes to mind? You may think of the undeniable taste of peanut butter and chocolate, or the unstoppable duo of sand and sunshine. But in the context of today’s remote selling world, what is that perfect combination of tools that drive business growth? Sellers Must Make Changes
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Selling Remotely: How to Maximize Every Customer Conversation, Even When Virtual w/ MariAnne Vanella
Now that our customer conversations are remote and virtual, how do you engage as effectively as you did when in person? For answers, I turned to MariAnne Vanella, CEO and Founder of the lead gen consultancy Vanella Group, best-selling author of the award-winning book “42 Rules of Cold Calling Executives, to name but a few of her many
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14 Smart Sales Tactics To Close The ‘Credibility Gap’ With Potential Clients (Forbes Biz Dev Council)
Your prospects and customers need to trust the businesses they’re working with, especially in the service industry. Clients are often apprehensive to work with a company they don’t recognize or one that doesn’t have a long-established track record in their industry. When this is the case, sales professionals need to earn their prospects’ trust. To
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Accelerating into 2021: Quotas, Compensation, and Enablement w/ Mark Donollo (Sales Globe)
In my interview with prolific author Mark Donnolo, Managing Partner of Sales Globe, we discussed what changes organizations have made post crisis, and what sales performance improvements to prioritize for 2021 success. He had tremendous insight to share… On which sellers are doing well and which are struggling through the changes we’ve seen due to the pandemic:
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G2 Spring 2021 GridⓇ Reports Name Mediafly a Market Leader
It’s instinctual to look ahead when spring arrives. Companies – particularly those with growth mindsets – continuously look ahead and anticipate the future needs of the market. But for Mediafly, the release of the G2 Spring 2021 Grid Reports was a reminder to also take time to look back and realize the valuable returns on
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Quantify the Value of Your Proposed Sales, Content and Value Enablement / Evolved Selling Programs
When you are considering an Evolved Selling program.- improving your content, sales enablement and value selling, how do you know the potential benefits and if the investment will generate returns? To quantify the potential business value benefits of proposed content improvements, sales enablement and value selling programs, we provide an interactive rapid value assessment tool.
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