Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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3 content management system issues you need to address to boost customer engagement
Does your marketing team use a content management system to store, manage, and distribute content? Does the solution you have in place work in today’s digital selling environment? The majority of the buyer journey now happens digitally. And B2B buyers consume an average of 13 pieces of content before making a purchase. Today, it seems,
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On-Demand Webinar: 2022 B2B Trends Sales Executives Won’t Want to Miss (w/ Forrester)
According to a 2021 Forrester survey, 62% of B2B buyers say they can now develop selection criteria or finalize a vendor list solely on the basis of digital content. But that’s not necessarily bad news for sales leaders. Digital buyers mean an explosion of data sales organizations can leverage to sell the way buyers want
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How to improve sales forecast accuracy & hit revenue targets
“Improve sales forecast accuracy” is a top goal for many organizations in 2022. And why wouldn’t it be? Your sales forecast influences everything in your business, from hiring to resource allocation to revenue projections and production capacity decisions. But today’s sales forecasting methodologies are not only inconsistent and ineffective, they’re also time-consuming as 25% of
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A tribute to Jonathan Farrington
We had the pleasure of interviewing the wonderful Jonathan Farrington (Sandler Research and founder of Top Sales World) last May. Sadly, we recently learned that he has passed on. We wanted to pay tribute to his wit, knowledge, and discoveries. Please take a moment to listen to this insightful, engaging, and educational episode, focused on,
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EVOLVERs Spotlight – Citrix Virtual Apps and Desktops Service Value Assessment
Quantifying the savings and business value from Citrix virtual applications and desktop services Citrix wanted to launch a key go-to-market campaign to help prospects transition to Citrix Virtual Apps and Desktops Services. The key, helping potential buyers understand the savings and incremental business value opportunities that Citrix Virtual Apps and Desktop Services could deliver. In
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Five Revenue Enablement Predictions to make your 2022 a Success
The sales, content and value enablement initiatives you must consider over the next 12 months As we approach the New Year, we’ve been having more conversations with our EVOLVERs community about what 2022 has in store, in particular which top revenue enablement priorities and initiatives will garner the most attention and investments over the next
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EVOLVERs Spotlight: Webex Hybrid Work Readiness Assessment
Webex wanted to help their customers and prospects better understand the challenges of optimizing remote work, returning to the office, creating a support culture and securing and managing a hybrid work environment to success. In order to do this, they wanted to provide a mechanism for prospects and customers to evaluate and benchmark your organization’s
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Attract and retain top tech talent with professional development
If you’re struggling to attract and retain top tech talent, adding gimmicky perks to your benefits package is not the answer. Benefits that Help Attract and Retain Top Tech Talent A competitive job market might tempt you to add trendy perks such as free snacks or game rooms to your office to attract a large
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Growing Incomes from Outcomes: W/ Paul Henderson (The “Outcomes Guy”, Author and Speaker)
What is the difference between a Product and a Success Outcome, and why should you distill everything down to the one success outcome that makes your line of business unique? These are some of the questions Tom asked the Outcomes Guy, Speaker and Author, Paul Henderson in this important interview for value and customer success leaders.
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On-Demand – Sales Enablement Power Hour: Sales Enablement for Optimized Digital Selling
Most sales teams have gotten the basics of Digital Selling down by now. So how do you smooth out the remaining rough edges, differentiate, and elevate to the next Digital Selling level? In a live Roundtable, we’ll be discussing as a group the Digital Selling challenges we are facing, how to best resolve them with
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