Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreAttention Is the Only Commodity That Matters: How to Make Sales & Marketing Content More Concise
Today’s customers have more devices than ever before, and they are tethered to these devices around the clock. In fact, according to Forbes magazine, 91 percent of adults keep their smartphones within arm’s reach and 90 percent of text messages are read within three minutes of receipt. Meanwhile, the amount of time that people are
Continue Reading...8 Things Sales Must Know About Marketing
Sales and marketing alignment is the key to closing more deals and increasing revenue. Unfortunately, as Bill Carmody put it in a recent Inc. article, perfect alignment between the two departments is typically the exception. Sales and marketing tend to operate in silos. In order to drive sales and marketing alignment, I’ve summarized Carmody’s 8
Continue Reading...How to Build a Sales Team That Is Ready for the Digital Age
It is no secret that salespeople are seeing a dramatic shift in their role due to the advancement of technology. Some have even gone so far as to say that sales jobs will eventually become irrelevant. In fact, a recent study by Forrester concluded that by the year 2020, one million B2B sales jobs will
Continue Reading...Sales & Marketing Need to Stop Selling and Start Educating
As the economy speeds up, more products are entering the market. For business, this means more competition and growth challenges. In order for businesses to differentiate themselves and beat out the competition, they need to evolve their sales approach. No longer can sales afford to keep doing things their own way, selling the same solutions
Continue Reading...Increasing Sales Productivity with Mediafly – Part 2: How SalesKit Can Help Us Maximize Selling Time
Recently, we discussed the importance of creating a productive sales environment. In this blog, we’ll dive into some ways we can drive our day-to-day selling efficiencies. Finding the time to bring in a steady flow of new deals sometimes seems impossible. We are bogged down with activities like preparing for meetings and following up with
Continue Reading...Security Concerns Are Not a Good Excuse to Reject the Cloud
There is plenty of evidence stating that more companies are moving to the cloud. Likewise, there are many reports around why companies have yet to adopt it into their enterprise mobility strategy. For example, one report from Cloud Security Alliance (CSA) revealed that 60% of companies who have yet to move to the cloud are
Continue Reading...How “Avengers: Age of Ultron” Taught Me the Importance of Marketing Content
It’s no secret that the Avengers: Age of Ultron movie is set to be another box office success. It has already been declared the second-best movie debut on record, following Marvel’s Avengers, which ranks as number 1. So, it’s safe to say that Disney knows what they’re doing when it comes to movies. According to
Continue Reading...3 Reasons Why Kevin O’Leary Believes Your Company Should Tech Up
For those of you who don’t know, Kevin O’Leary is the most aggressive and ferocious shark in the Shark Tank—ABC’s Shark Tank, that is. If you have not seen the television show, Shark Tank is about aspiring entrepreneur contestants who make business presentations to a panel of “shark” investors. The contestants offer the sharks a
Continue Reading...3 Steps Marketers Can Take to Drive Sales Transformation
Companies are investing millions of dollars in technology, training and content every year. Yet, sales departments are not seeing the top-of-the-line revenue they wish to see. Stephen Diorio observed in a recent Forbes article that executive buyers feel as though B2B salespeople are too focused on “product pushing.” At the same time, salespeople have
Continue Reading...Mobile Technology Should Serve Us—Not The Other Way Around
As I jumped on the Red Line today in the Wrigleyville neighborhood of Chicago, I had my earbuds in and was playing some of my favorite songs. Once the train arrived and the doors opened, I headed towards one of the few open seats. If you were to ask me which songs I listened to
Continue Reading...