Posts from: "December2023"

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Categories:Content Management

Maximize the Impact of Your Sales Content

B2B sales content can be a fickle friend. There’s no denying content is an essential tool in today’s sales cycles, but many organizations struggle to wield it effectively. Consider this: just 5% of a buyer’s time is spent with sellers. During the other 95% of the evaluation process, buyers are conducting their own research relying

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