Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
A CMO’s Perspective: The State Of Revenue Enablement
Scrolling LinkedIn, I barely get past five posts before seeing an expert proclaiming “sales is broken” or “what worked before isn’t working.” While some are sensationalist, most are thoughtful — and correct. For most revenue teams, 2023 has been a year of adaptation. Quota attainment is falling, sales cycles are lengthening, buyer frustration is real (I
Continue Reading...