Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreThe Value Selling Framework: Better Discovery and Articulation of Differentiating Business Value: w/ Chad Sanderson (Value Selling Associates)
How do you get sellers to do better value discovery, storytelling and quantification? How do you assure rollout, adoption and scale of your new value program despite being remote? These are just a couple of the key value selling questions Tom tackled with Chad Sanderson, Managing Partner for leading sales training firm Value Selling Associates. In
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How to prepare your sellers to hit sales targets in 2022
As a sales leader, helping your sellers hit sales targets in 2022 is top of mind right now. B2B buying and selling experienced a tsunami of change over the last two years creating upheaval for revenue teams (Marketing, Sales, Post-sales). While this environment puts pressure on every person with revenue responsibilities, it presents unique challenges
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