Posts from: "December2021"

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GTM_Mag__Go_To_Market_Magazine
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Go-to-Market Predictions 2022: More Interactions, Increased Collaboration and Business Value Demand

Sales, Content and Value Enablement Take Center Stage in these Predictions from the ROI Guy: Tom Pisello As we move into 2022, go-to-market teams will face customers that are heavily motivated and engaged in making investments to transform while at the same time being more risk-averse and frugal. What does this mean for your team?

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3 Content Management Issues You Need to Address to Boost Customer Engagement
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3 content management system issues you need to address to boost customer engagement

Does your marketing team use a content management system to store, manage, and distribute content? Does the solution you have in place work in today’s digital selling environment? The majority of the buyer journey now happens digitally. And B2B buyers consume an average of 13 pieces of content before making a purchase. Today, it seems,

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