Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Are marketing teams replacing sales reps?
83% of a typical B2B purchase decision happens before a buyer engages with a vendor. That means today’s marketers, not sales reps, have the most influence over B2B buyers. With marketing teams sitting in the driver seat for the majority of the B2B buyer journey, some organizations wonder if they’ll soon replace sales reps altogether.
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The Engagement Gap: Top 4 Factors Influencing Buyer Purchase Decisions and How Sellers Stack Up w/Andy Springer (Rain Group)
When Tom initially came across some research from Rain Group about the growing engagement gap between buyer and seller he was floored, and you will be too. The results illuminated the four top factors influencing buyer purchase decisions, and unfortunately, just how sellers are falling short now that we are all virtual selling. If you
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