Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Buyer enablement across the full customer lifecycle
Gartner defines buyer enablement as “the provisioning of information that supports the completion of critical activities necessary to make a purchase.” Today, most organizations deploy sales enablement technology to their sellers to indirectly enable buyers. The thought process is this: If we enable sellers to provide buyers with the information, content, and resources they need
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