Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreYears ago, I was in conversation with someone from a well-known sales and marketing software provider. We were talking about sales enablement – naturally – and he pointed out that, sometimes, sales and marketing teams can be highly tactical and not very strategic. This, he said, was a key contributor to many lost opportunities and
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