Posts from: "July2021"

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On-Demand: Value-based Selling Experts Weigh In

Five value-based selling experts detail how they’re overcoming today’s unique sales challenges, scaling and accelerating their value programs, and shaping value enablement at their organizations in the most challenging selling environment we’ve ever seen in our latest roundtable discussion. Today, B2B purchase decisions are plagued by cross-functional buying committees, CF”No” scrutiny, and zero-based budgeting. That

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