Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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How to Select a Value Selling Solution
Value Selling is a sales methodology that prioritizes quantifying and communicating the value of products and services to buyers over product features and capabilities. Sellers who adopt a value selling approach avoid pitching products. They instead focus their sales efforts on uncovering and dissecting buyer challenges and communicating how their products or services can help
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