Posts from: "February2016"

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Differentiating Your B2B Content: 4 Lessons from B2C

Marketers know that selling to other businesses is a different endeavor from selling to consumers. For many companies, “different” translates into dry and boring. But why should it? Even though you’re selling to a “business,” you’re not selling to a faceless entity; you’re selling to a few key decision-makers, and they’re just as human as

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