Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreForrester to Marketers: Prioritize Sales Efficiency
In a new report, top advisory firm Forrester Research emphasized the importance of impacting and measuring sales efficiency for B2B content marketers. The report, “Make Sales Efficiency A Key Addition To Your B2B Content Marketing Metrics” quoted top agencies, vendors and marketers, including Mediafly, on demonstrating positive business outcomes to stakeholders. Finding that marketers struggle
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