Posts from: "May2015"

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3 Steps Marketers Can Take to Drive Sales Transformation

  Companies are investing millions of dollars in technology, training and content every year. Yet, sales departments are not seeing the top-of-the-line revenue they wish to see. Stephen Diorio observed in a recent Forbes article that executive buyers feel as though B2B salespeople are too focused on “product pushing.”  At the same time, salespeople have

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