Posts from: "March2015"

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What’s Lacking in Your B2B Content?

Once upon a time, B2B marketers created dry, tedious and monotonous content, shunning the idea of adding personality and storytelling into their content. However, as prospects begin to do more research on their own, this type of dry content won’t get a prospect’s attention. This is exactly why Laura Ramos of Forrester Research feels that

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